kitio.aiJanuary AI vs What the Food
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. What the Food has the lower starting price: about $10 a month, against $99 for January AI.
Health data API for meal scanning and glucose prediction without a sensor
Freemium · $99/moAt a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Meal Scan
- Device-free glucose prediction
- Health Context Engine
- Food search
- Clinician dashboard
- API credits
- Food photo recognition
- Macro breakdown
- Meal plans by diet
- Scan history
- Home screen widget
| Feature | January AI | What the Food |
|---|---|---|
| Best for | Health data API for meal scanning and glucose prediction without a sensor | Calorie and macro tracker that reads meals from photos |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Freemium | Freemium |
| Starting price | $99/mo | $9.99/mo |
| Free plan | Yes | Yes |
| Made by | January AI | What the Food |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
What the Food has the lower starting price: about $10 a month, against $99 for January AI.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- 3 API keys
- 1,000 API credits
- Discord community support
Pro
$99/mo
- 10 API keys
- 10,000 credits per month
- Email and Slack support
Startup
$749/mo
- 100k credits per month
- Unlimited API keys
- HIPAA and SOC 2 Type II
- Zero data retention
2 plans
Free
Free
- 3 scans in total
- No scan history
- Ads included
Premium
$9.99/mo
- Unlimited scans
- Full scan history
- Serving adjuster
- No ads
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
January AI
- Free tier to test the API
- Large food and recipe database
- HIPAA and SOC 2 Type II stated
- Credit limits on lower plans
- Zero data retention only on higher plans
- Aimed at developers, not consumers
What the Food
- No manual food logging
- Meal plans respect allergies
- Simple single paid plan
- Free tier is only three scans
- Portion sizes are estimates
- Ads on the free tier
Which one should you choose?
Choose January AI if you want:
- Free tier to test the API
- Large food and recipe database
- HIPAA and SOC 2 Type II stated
Watch out: credit limits on lower plans.
Choose What the Food if you want:
- No manual food logging
- Meal plans respect allergies
- Simple single paid plan
Watch out: free tier is only three scans.
January AI vs What the Food FAQ
What is the difference between January AI and What the Food?
January AI: Health data API for meal scanning and glucose prediction without a sensor. What the Food: Calorie and macro tracker that reads meals from photos. Both are legal, finance & hr tools.
Is January AI or What the Food cheaper?
What the Food has the lower starting price: about $10 a month, against $99 for January AI.
Do January AI and What the Food have free plans?
January AI: Yes. What the Food: Yes.
Who makes January AI?
January AI is made by January AI.
Who makes What the Food?
What the Food is made by What the Food.
Which should I choose, January AI or What the Food?
Choose January AI if you value free tier to test the api and large food and recipe database. Choose What the Food if you value no manual food logging and meal plans respect allergies.