kitio.aiPrefit.AI vs What the Food
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Prefit.AI is completely free, while What the Food is freemium.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Photo calorie estimates
- Macro breakdown per item
- Fiber, sugar and sodium checks
- Up to 4 photos or a video
- Shareable meal postcards
- Food photo recognition
- Macro breakdown
- Meal plans by diet
- Scan history
- Home screen widget
| Feature | Prefit.AI | What the Food |
|---|---|---|
| Best for | Estimates calories and macros from a photo of your meal | Calorie and macro tracker that reads meals from photos |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free | Freemium |
| Starting price | Free | $9.99/mo |
| Free plan | Yes, fully free | Yes |
| Made by | Prefit.AI | What the Food |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Prefit.AI is completely free, while What the Food is freemium.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Free
Free
- 3 scans in total
- No scan history
- Ads included
Premium
$9.99/mo
- Unlimited scans
- Full scan history
- Serving adjuster
- No ads
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Prefit.AI
- No sign-up or install
- Photos aren't stored
- Breaks down each item on the plate
- Estimates can be off by 20% or more
- No meal log or history mentioned
- Mixed dishes are less accurate
What the Food
- No manual food logging
- Meal plans respect allergies
- Simple single paid plan
- Free tier is only three scans
- Portion sizes are estimates
- Ads on the free tier
Which one should you choose?
Choose Prefit.AI if you want:
- No sign-up or install
- Photos aren't stored
- Breaks down each item on the plate
Watch out: estimates can be off by 20% or more.
Choose What the Food if you want:
- No manual food logging
- Meal plans respect allergies
- Simple single paid plan
Watch out: free tier is only three scans.
Prefit.AI vs What the Food FAQ
What is the difference between Prefit.AI and What the Food?
Prefit.AI: Estimates calories and macros from a photo of your meal. What the Food: Calorie and macro tracker that reads meals from photos. Both are legal, finance & hr tools.
Is Prefit.AI or What the Food cheaper?
Prefit.AI is completely free, while What the Food is freemium.
Do Prefit.AI and What the Food have free plans?
Prefit.AI: Yes, fully free. What the Food: Yes.
Who makes Prefit.AI?
Prefit.AI is made by Prefit.AI.
Who makes What the Food?
What the Food is made by What the Food.
Which should I choose, Prefit.AI or What the Food?
Choose Prefit.AI if you value no sign-up or install and photos aren't stored. Choose What the Food if you value no manual food logging and meal plans respect allergies.