kitio.aiSprout Social vs Smartly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Sprout Social starts at $99/mo and Smartly starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Smart Inbox
- AI Assist
- Publishing calendar
- Social listening
- Influencer marketing
- Creative templates
- Dynamic product ads
- AI copy and image variants
- Budget optimization
- Cross-channel reporting
| Feature | Sprout Social | Smartly |
|---|---|---|
| Best for | Social media management, listening and AI-assisted engagement | Enterprise ad automation for social, video and CTV campaigns |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | $99/mo | See pricing page |
| Free plan | No, 30-day trial | No |
| Made by | Sprout Social | Smartly |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Sprout Social starts at $99/mo and Smartly starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Essentials
$99/mo
- Per seat
- $79/seat billed annually
Standard
$199/mo
- Per seat
- 5 social profiles
- Unified inbox and monitoring
- Trellis AI agent
Professional
$299/mo
- Per seat
- Unlimited social profiles
- Competitor and paid insights
Advanced
$399/mo
- Per seat
- Sentiment analysis
- Sprout API and helpdesk integrations
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sprout Social
- Excellent reporting
- Polished interface
- Strong collaboration tools
- Expensive per seat
- Listening is an extra cost
Smartly
- Handles very large ad volumes
- Wide channel coverage
- Strong support teams
- Enterprise budgets only
- Complex to set up
Which one should you choose?
Choose Sprout Social if you want:
- Excellent reporting
- Polished interface
- Strong collaboration tools
Watch out: expensive per seat.
Choose Smartly if you want:
- Handles very large ad volumes
- Wide channel coverage
- Strong support teams
Watch out: enterprise budgets only.
Sprout Social vs Smartly FAQ
What is the difference between Sprout Social and Smartly?
Sprout Social: Social media management, listening and AI-assisted engagement. Smartly: Enterprise ad automation for social, video and CTV campaigns. Both are marketing tools.
Is Sprout Social or Smartly cheaper?
Sprout Social starts at $99/mo and Smartly starts at See pricing page. Check both pricing pages for current plans.
Do Sprout Social and Smartly have free plans?
Sprout Social: No, 30-day trial. Smartly: No.
Who makes Sprout Social?
Sprout Social is made by Sprout Social, based in United States.
Who makes Smartly?
Smartly is made by Smartly.
Which should I choose, Sprout Social or Smartly?
Choose Sprout Social if you value excellent reporting and polished interface. Choose Smartly if you value handles very large ad volumes and wide channel coverage.