kitio.aiOptimizely vs Smartly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Optimizely starts at See pricing page and Smartly starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- A/B and multivariate testing
- Content management
- Campaign planning
- Personalization
- Opal AI agents
- Creative templates
- Dynamic product ads
- AI copy and image variants
- Budget optimization
- Cross-channel reporting
| Feature | Optimizely | Smartly |
|---|---|---|
| Best for | Experimentation, CMS and marketing workflows with Opal AI agents | Enterprise ad automation for social, video and CTV campaigns |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No |
| Made by | Optimizely | Smartly |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Optimizely starts at See pricing page and Smartly starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Optimizely
- Mature experimentation engine
- Covers content and testing together
- AI agents across the suite
- Enterprise pricing
- Complex implementation
Smartly
- Handles very large ad volumes
- Wide channel coverage
- Strong support teams
- Enterprise budgets only
- Complex to set up
Which one should you choose?
Choose Optimizely if you want:
- Mature experimentation engine
- Covers content and testing together
- AI agents across the suite
Watch out: enterprise pricing.
Choose Smartly if you want:
- Handles very large ad volumes
- Wide channel coverage
- Strong support teams
Watch out: enterprise budgets only.
Optimizely vs Smartly FAQ
What is the difference between Optimizely and Smartly?
Optimizely: Experimentation, CMS and marketing workflows with Opal AI agents. Smartly: Enterprise ad automation for social, video and CTV campaigns. Both are marketing tools.
Is Optimizely or Smartly cheaper?
Optimizely starts at See pricing page and Smartly starts at See pricing page. Check both pricing pages for current plans.
Do Optimizely and Smartly have free plans?
Optimizely: No. Smartly: No.
Who makes Optimizely?
Optimizely is made by Optimizely, based in United States.
Who makes Smartly?
Smartly is made by Smartly.
Which should I choose, Optimizely or Smartly?
Choose Optimizely if you value mature experimentation engine and covers content and testing together. Choose Smartly if you value handles very large ad volumes and wide channel coverage.