kitio.aiSemrush vs Tomi.ai
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Semrush starts at $139/mo and Tomi.ai starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword research
- Rank tracking
- Site audit
- Backlink analysis
- AI visibility tracking
- Visitor propensity scoring
- Predictive conversions
- Predictive lookalike audiences
- Inbound lead scoring
- Server-side tracking pixel
- Multitouch attribution
| Feature | Semrush | Tomi.ai |
|---|---|---|
| Best for | SEO, AI search visibility and competitor research in one suite | Predictive lead scoring that feeds buyer signals into Meta and Google ads |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $139/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Semrush (Adobe) | Tomi.ai |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Semrush starts at $139/mo and Tomi.ai starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 demo project
- 10 reports per day
- No credit card required
SEO
$139/mo
- 5 websites to monitor
- 500 keywords tracked daily
- Basic keyword and competitor research
Starter
$199/mo
- SEO + AI Search
- Keyword research and optimization
- AI visibility tracking
Pro+
$299/mo
- 15 websites to monitor
- 1,500 keywords tracked
- Historical SEO data
- Unlimited AI prompts tracked
Enterprise
Contact sales
- Custom limits
- Enterprise SEO and AI platform
3 plans
Starter
$3,000/mo billed yearly
- Up to 1M website visits
- Up to $50k/mo ad spend
- Predictive lookalike audiences
- Email support
Professional
$5,000/mo billed yearly
- Up to 3M website visits
- Up to 20K scored leads a month
- Inbound lead scoring
- Multitouch journeys
Enterprise
Custom
- Custom ML and mobile
- Unlimited scale
- Dedicated team
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Semrush
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
- Expensive once you add users and toolkits
- Busy interface with a learning curve
Tomi.ai
- Scores anonymous visitors too
- Feeds signals straight to ad platforms
- Works with CRM sales data
- Starts at $3,000 a month
- Needs enough traffic for models to learn
- Sold through demos only
Which one should you choose?
Choose Semrush if you want:
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
Watch out: expensive once you add users and toolkits.
Choose Tomi.ai if you want:
- Scores anonymous visitors too
- Feeds signals straight to ad platforms
- Works with CRM sales data
Watch out: starts at $3,000 a month.
Semrush vs Tomi.ai FAQ
What is the difference between Semrush and Tomi.ai?
Semrush: SEO, AI search visibility and competitor research in one suite. Tomi.ai: Predictive lead scoring that feeds buyer signals into Meta and Google ads. Both are marketing tools.
Is Semrush or Tomi.ai cheaper?
Semrush starts at $139/mo and Tomi.ai starts at See pricing page. Check both pricing pages for current plans.
Do Semrush and Tomi.ai have free plans?
Semrush: Yes. Tomi.ai: No.
Who makes Semrush?
Semrush is made by Semrush (Adobe), based in United States.
Who makes Tomi.ai?
Tomi.ai is made by Tomi.ai.
Which should I choose, Semrush or Tomi.ai?
Choose Semrush if you value very broad keyword and traffic database and covers seo, ads, content and social. Choose Tomi.ai if you value scores anonymous visitors too and feeds signals straight to ad platforms.