kitio.aiSemrush vs SEO Utils
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Semrush starts at $139/mo and SEO Utils starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword research
- Rank tracking
- Site audit
- Backlink analysis
- AI visibility tracking
- LLM rank tracker
- AI crawler log analysis
- Natural-language data queries
- AI internal linking
- MCP server
- Local SEO tools
| Feature | Semrush | SEO Utils |
|---|---|---|
| Best for | SEO, AI search visibility and competitor research in one suite | Desktop SEO suite with AI search tracking and an MCP server |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $139/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Semrush (Adobe) | SEO Utils |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Semrush starts at $139/mo and SEO Utils starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 demo project
- 10 reports per day
- No credit card required
SEO
$139/mo
- 5 websites to monitor
- 500 keywords tracked daily
- Basic keyword and competitor research
Starter
$199/mo
- SEO + AI Search
- Keyword research and optimization
- AI visibility tracking
Pro+
$299/mo
- 15 websites to monitor
- 1,500 keywords tracked
- Historical SEO data
- Unlimited AI prompts tracked
Enterprise
Contact sales
- Custom limits
- Enterprise SEO and AI platform
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Semrush
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
- Expensive once you add users and toolkits
- Busy interface with a learning curve
SEO Utils
- One-time payment instead of a subscription
- Tracks AI search visibility as well as Google
- MCP server connects it to AI assistants
- Desktop app only
- License price not shown on the homepage
- No free tier mentioned
Which one should you choose?
Choose Semrush if you want:
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
Watch out: expensive once you add users and toolkits.
Choose SEO Utils if you want:
- One-time payment instead of a subscription
- Tracks AI search visibility as well as Google
- MCP server connects it to AI assistants
Watch out: desktop app only.
Semrush vs SEO Utils FAQ
What is the difference between Semrush and SEO Utils?
Semrush: SEO, AI search visibility and competitor research in one suite. SEO Utils: Desktop SEO suite with AI search tracking and an MCP server. Both are marketing tools.
Is Semrush or SEO Utils cheaper?
Semrush starts at $139/mo and SEO Utils starts at See pricing page. Check both pricing pages for current plans.
Do Semrush and SEO Utils have free plans?
Semrush: Yes. SEO Utils: No.
Who makes Semrush?
Semrush is made by Semrush (Adobe), based in United States.
Who makes SEO Utils?
SEO Utils is made by SEO Utils.
Which should I choose, Semrush or SEO Utils?
Choose Semrush if you value very broad keyword and traffic database and covers seo, ads, content and social. Choose SEO Utils if you value one-time payment instead of a subscription and tracks ai search visibility as well as google.