kitio.aiNightwatch vs SEO Utils
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Nightwatch starts at See pricing page and SEO Utils starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Rank tracking in 107,000+ locations
- AI visibility tracking
- Citation Intelligence
- Site audit
- White-label reports
- SEO MCP server
- LLM rank tracker
- AI crawler log analysis
- Natural-language data queries
- AI internal linking
- MCP server
- Local SEO tools
| Feature | Nightwatch | SEO Utils |
|---|---|---|
| Best for | Rank tracker that also measures brand visibility in AI answers | Desktop SEO suite with AI search tracking and an MCP server |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No, 14-day trial | No |
| Made by | Nightwatch | SEO Utils |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Nightwatch starts at See pricing page and SEO Utils starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
€79/mo billed yearly
- 500 keywords
- 50 AI prompts
- 5 websites
- 1,500 AI answers per month
Professional
€159/mo billed yearly
- 2,500 keywords
- 150 AI prompts
- 25 websites
- API access
Agency
€399/mo billed yearly
- 7,500 keywords
- 500 AI prompts
- 100 websites
- 15,000 AI answers per month
Enterprise
Contact sales
- Custom limits
- Dedicated infrastructure
- SSO and SLA
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Nightwatch
- Search and AI visibility in one tool
- Full toolkit on every plan
- Trial without a credit card
- Connects to Claude and Cursor via MCP
- Entry plan starts around €79 a month
- API access only from Professional
- Prompt limits are low on Starter
SEO Utils
- One-time payment instead of a subscription
- Tracks AI search visibility as well as Google
- MCP server connects it to AI assistants
- Desktop app only
- License price not shown on the homepage
- No free tier mentioned
Which one should you choose?
Choose Nightwatch if you want:
- Search and AI visibility in one tool
- Full toolkit on every plan
- Trial without a credit card
Watch out: entry plan starts around €79 a month.
Choose SEO Utils if you want:
- One-time payment instead of a subscription
- Tracks AI search visibility as well as Google
- MCP server connects it to AI assistants
Watch out: desktop app only.
Nightwatch vs SEO Utils FAQ
What is the difference between Nightwatch and SEO Utils?
Nightwatch: Rank tracker that also measures brand visibility in AI answers. SEO Utils: Desktop SEO suite with AI search tracking and an MCP server. Both are marketing tools.
Is Nightwatch or SEO Utils cheaper?
Nightwatch starts at See pricing page and SEO Utils starts at See pricing page. Check both pricing pages for current plans.
Do Nightwatch and SEO Utils have free plans?
Nightwatch: No, 14-day trial. SEO Utils: No.
Who makes Nightwatch?
Nightwatch is made by Nightwatch.
Who makes SEO Utils?
SEO Utils is made by SEO Utils.
Which should I choose, Nightwatch or SEO Utils?
Choose Nightwatch if you value search and ai visibility in one tool and full toolkit on every plan. Choose SEO Utils if you value one-time payment instead of a subscription and tracks ai search visibility as well as google.