kitio.aiSemrush vs Roast My Web
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Semrush starts at $139/mo and Roast My Web starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Keyword research
- Rank tracking
- Site audit
- Backlink analysis
- AI visibility tracking
- Landing page audit
- Prioritised fix list
- Copy rewrites
- On-page SEO checks
- Shareable reports
| Feature | Semrush | Roast My Web |
|---|---|---|
| Best for | SEO, AI search visibility and competitor research in one suite | AI audit of your site's UX, copy, conversion and SEO issues |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $139/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Semrush (Adobe) | Roast My Web |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Semrush starts at $139/mo and Roast My Web starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 1 demo project
- 10 reports per day
- No credit card required
SEO
$139/mo
- 5 websites to monitor
- 500 keywords tracked daily
- Basic keyword and competitor research
Starter
$199/mo
- SEO + AI Search
- Keyword research and optimization
- AI visibility tracking
Pro+
$299/mo
- 15 websites to monitor
- 1,500 keywords tracked
- Historical SEO data
- Unlimited AI prompts tracked
Enterprise
Contact sales
- Custom limits
- Enterprise SEO and AI platform
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Semrush
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
- Expensive once you add users and toolkits
- Busy interface with a learning curve
Roast My Web
- No subscription, one-time packs
- Specific rewrites rather than scores
- 30-day refund
- Pack prices not shown on the homepage
- Audits one page at a time
- AI advice still needs human judgment
Which one should you choose?
Choose Semrush if you want:
- Very broad keyword and traffic database
- Covers SEO, ads, content and social
- Tracks brand mentions in AI answers
Watch out: expensive once you add users and toolkits.
Choose Roast My Web if you want:
- No subscription, one-time packs
- Specific rewrites rather than scores
- 30-day refund
Watch out: pack prices not shown on the homepage.
Semrush vs Roast My Web FAQ
What is the difference between Semrush and Roast My Web?
Semrush: SEO, AI search visibility and competitor research in one suite. Roast My Web: AI audit of your site's UX, copy, conversion and SEO issues. Both are marketing tools.
Is Semrush or Roast My Web cheaper?
Semrush starts at $139/mo and Roast My Web starts at See pricing page. Check both pricing pages for current plans.
Do Semrush and Roast My Web have free plans?
Semrush: Yes. Roast My Web: No.
Who makes Semrush?
Semrush is made by Semrush (Adobe), based in United States.
Who makes Roast My Web?
Roast My Web is made by Roast My Web.
Which should I choose, Semrush or Roast My Web?
Choose Semrush if you value very broad keyword and traffic database and covers seo, ads, content and social. Choose Roast My Web if you value no subscription, one-time packs and specific rewrites rather than scores.