kitio.aiAhrefs vs Roast My Web
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Ahrefs starts at $129/mo and Roast My Web starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Site Explorer
- Keywords Explorer
- Site Audit
- Rank Tracker
- Brand Radar
- Landing page audit
- Prioritised fix list
- Copy rewrites
- On-page SEO checks
- Shareable reports
| Feature | Ahrefs | Roast My Web |
|---|---|---|
| Best for | SEO toolset known for its backlink index and keyword data | AI audit of your site's UX, copy, conversion and SEO issues |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $129/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Ahrefs | Roast My Web |
| Based in | Singapore | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Ahrefs starts at $129/mo and Roast My Web starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Limited site audit and explorer data
- For verified websites
Lite
$129/mo
- 1 user, up to 2 extra at $40/mo
- 750 tracked keywords
- 6 months of history
- 100,000 crawl credits
Standard
$249/mo
- 1 user, up to 5 extra at $60/mo
- 2,000 tracked keywords
- 2 years of history
- 500,000 crawl credits
Advanced
$449/mo
- 1 user, up to 10 extra at $80/mo
- 5,000 tracked keywords
- 5 years of history
- 1.5M crawl credits
Enterprise
$1499/mo
- Annual commitment required
- From 3 users
- Uncapped API access
- Custom API endpoints
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Ahrefs
- Strong backlink data
- Clean, fast interface
- Free tools for your own sites
- Starter plan has tight limits
- Add-ons raise the real cost quickly
Roast My Web
- No subscription, one-time packs
- Specific rewrites rather than scores
- 30-day refund
- Pack prices not shown on the homepage
- Audits one page at a time
- AI advice still needs human judgment
Which one should you choose?
Choose Ahrefs if you want:
- Strong backlink data
- Clean, fast interface
- Free tools for your own sites
Watch out: starter plan has tight limits.
Choose Roast My Web if you want:
- No subscription, one-time packs
- Specific rewrites rather than scores
- 30-day refund
Watch out: pack prices not shown on the homepage.
Ahrefs vs Roast My Web FAQ
What is the difference between Ahrefs and Roast My Web?
Ahrefs: SEO toolset known for its backlink index and keyword data. Roast My Web: AI audit of your site's UX, copy, conversion and SEO issues. Both are marketing tools.
Is Ahrefs or Roast My Web cheaper?
Ahrefs starts at $129/mo and Roast My Web starts at See pricing page. Check both pricing pages for current plans.
Do Ahrefs and Roast My Web have free plans?
Ahrefs: Yes. Roast My Web: No.
Who makes Ahrefs?
Ahrefs is made by Ahrefs, based in Singapore.
Who makes Roast My Web?
Roast My Web is made by Roast My Web.
Which should I choose, Ahrefs or Roast My Web?
Choose Ahrefs if you value strong backlink data and clean, fast interface. Choose Roast My Web if you value no subscription, one-time packs and specific rewrites rather than scores.