kitio.aiQuickBooks Online vs COUNT
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. COUNT has the lower starting price: about $15 a month, against $38 for QuickBooks Online.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Invoicing and payments
- Automatic transaction categorisation
- AI accounting agents
- Bank reconciliation
- Payroll add-on
- AI transaction categorization
- Receipt matching
- Invoices and estimates
- Bank feed connections
- Time tracking
- 13,000+ app connectors
| Feature | QuickBooks Online | COUNT |
|---|---|---|
| Best for | Small business accounting software with Intuit AI agents | Bookkeeping software that categorizes transactions with AI |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free trial | Free trial |
| Starting price | $38/mo | $15/mo |
| Free plan | No, 30-day trial | No, 30-day trial |
| Made by | Intuit | COUNT |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
COUNT has the lower starting price: about $15 a month, against $38 for QuickBooks Online.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Simple Start
$38/mo
- 1 user plus 2 accountants
- Invoicing and payments
- Intuit Intelligence
Essentials
$85/mo
- 3 users
- Custom performance metrics
- Bill management
Plus
$140/mo
- 5 users
- Class and location tracking
- Personalized insights
Advanced
$340/mo
- 25 users plus 3 accountants
- Project cost allocation
- All-in-one financial suite
3 plans
Starter
$15/mo
- 2 bank connections
- 50 transactions per month
- Unlimited invoices and estimates
Growth
$29/mo
- 5 bank connections
- Unlimited transactions
- Receipt automatching
Pro
$99/mo
- Unlimited bank connections
- Advanced AI reasoning models
- AI chat assistant
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
QuickBooks Online
- Widely used by accountants
- Large app ecosystem
- AI agents reduce manual entry
- Prices rise frequently
- Advanced features on top tiers
- Support quality is inconsistent
COUNT
- Auto-codes transactions from bank feeds
- Receipt photos match to transactions
- Invoicing and payments built in
- Low entry price
- Starter caps transactions at 50 per month
- Card and ACH payments carry processing fees
- Payroll is US only and an add-on
Which one should you choose?
Choose QuickBooks Online if you want:
- Widely used by accountants
- Large app ecosystem
- AI agents reduce manual entry
Watch out: prices rise frequently.
Choose COUNT if you want:
- Auto-codes transactions from bank feeds
- Receipt photos match to transactions
- Invoicing and payments built in
Watch out: starter caps transactions at 50 per month.
QuickBooks Online vs COUNT FAQ
What is the difference between QuickBooks Online and COUNT?
QuickBooks Online: Small business accounting software with Intuit AI agents. COUNT: Bookkeeping software that categorizes transactions with AI. Both are legal, finance & hr tools.
Is QuickBooks Online or COUNT cheaper?
COUNT has the lower starting price: about $15 a month, against $38 for QuickBooks Online.
Do QuickBooks Online and COUNT have free plans?
QuickBooks Online: No, 30-day trial. COUNT: No, 30-day trial.
Who makes QuickBooks Online?
QuickBooks Online is made by Intuit, based in United States.
Who makes COUNT?
COUNT is made by COUNT.
Which should I choose, QuickBooks Online or COUNT?
Choose QuickBooks Online if you value widely used by accountants and large app ecosystem. Choose COUNT if you value auto-codes transactions from bank feeds and receipt photos match to transactions.