kitio.aiXero vs COUNT
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Xero has the lower starting price: about $7 a month, against $15 for COUNT.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Bank reconciliation
- Invoicing and quotes
- JAX AI assistant
- Bills and expenses
- App marketplace
- AI transaction categorization
- Receipt matching
- Invoices and estimates
- Bank feed connections
- Time tracking
- 13,000+ app connectors
| Feature | Xero | COUNT |
|---|---|---|
| Best for | Cloud accounting for small businesses with the JAX AI assistant | Bookkeeping software that categorizes transactions with AI |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free trial | Free trial |
| Starting price | $7/mo | $15/mo |
| Free plan | No, trial available | No, 30-day trial |
| Made by | Xero | COUNT |
| Based in | New Zealand | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Xero has the lower starting price: about $7 a month, against $15 for COUNT.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Lite
$7/mo
- 5 invoices and quotes
- Real-time reports
Starter
$29/mo
- Quotes and 20 invoices
- Online invoice payments
- Enter 5 bills
Standard
$50/mo
- Bulk reconcile transactions
- Financial health scorecards
Premium
$75/mo
- Multiple currencies
- 180-day cash flow forecast
- KPI and industry benchmarks
3 plans
Starter
$15/mo
- 2 bank connections
- 50 transactions per month
- Unlimited invoices and estimates
Growth
$29/mo
- 5 bank connections
- Unlimited transactions
- Receipt automatching
Pro
$99/mo
- Unlimited bank connections
- Advanced AI reasoning models
- AI chat assistant
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Xero
- Clean, easy interface
- Strong accountant network
- Unlimited users on plans
- Lower plans cap invoices
- US payroll is limited
- Some features need add-ons
COUNT
- Auto-codes transactions from bank feeds
- Receipt photos match to transactions
- Invoicing and payments built in
- Low entry price
- Starter caps transactions at 50 per month
- Card and ACH payments carry processing fees
- Payroll is US only and an add-on
Which one should you choose?
Choose Xero if you want:
- Clean, easy interface
- Strong accountant network
- Unlimited users on plans
Watch out: lower plans cap invoices.
Choose COUNT if you want:
- Auto-codes transactions from bank feeds
- Receipt photos match to transactions
- Invoicing and payments built in
Watch out: starter caps transactions at 50 per month.
Xero vs COUNT FAQ
What is the difference between Xero and COUNT?
Xero: Cloud accounting for small businesses with the JAX AI assistant. COUNT: Bookkeeping software that categorizes transactions with AI. Both are legal, finance & hr tools.
Is Xero or COUNT cheaper?
Xero has the lower starting price: about $7 a month, against $15 for COUNT.
Do Xero and COUNT have free plans?
Xero: No, trial available. COUNT: No, 30-day trial.
Who makes Xero?
Xero is made by Xero, based in New Zealand.
Who makes COUNT?
COUNT is made by COUNT.
Which should I choose, Xero or COUNT?
Choose Xero if you value clean, easy interface and strong accountant network. Choose COUNT if you value auto-codes transactions from bank feeds and receipt photos match to transactions.