kitio.aiMicrosoft 365 Copilot vs Aha!
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Microsoft 365 Copilot has the lower starting price: about $25 a month, against $59 for Aha!.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Copilot in Word and Excel
- Teams meeting recaps
- Outlook drafting
- Researcher agent
- Copilot Studio
- Roadmaps
- Customer interview research
- Idea management
- Whiteboards with wireframe generation
- Aha! Builder
- Elle AI assistant
| Feature | Microsoft 365 Copilot | Aha! |
|---|---|---|
| Best for | AI assistant inside Word, Excel, Outlook, Teams and PowerPoint | Product management suite with an AI assistant and app builder |
| Category | Productivity | Productivity |
| Pricing model | Paid | Free trial |
| Starting price | $25.20/mo | $59/mo |
| Free plan | No | No, trial available |
| Made by | Microsoft | Aha! |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Microsoft 365 Copilot has the lower starting price: about $25 a month, against $59 for Aha!.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Copilot Business (add-on)
$25.20/mo
- Per user, monthly subscription
- Adds Copilot to a Microsoft 365 plan
- $21/mo if paid yearly
Business Standard + Copilot
$28.20/mo
- Per user, monthly subscription
- Desktop Office apps
- Copilot in Microsoft 365 apps
Business Premium + Copilot
$38.40/mo
- Per user, monthly subscription
- Advanced security
- Copilot in Microsoft 365 apps
Enterprise
Contact sales
- For organizations over 300 users
- Enterprise licensing
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Microsoft 365 Copilot
- Works inside familiar apps
- Uses your work data securely
- Strong admin controls
- Adds cost per user
- Quality varies between apps
Aha!
- Covers strategy through delivery
- AI assistant across several products
- Free trial available
- Each product is priced separately
- Roadmaps starts at $59 per user
- Many modules to learn
Which one should you choose?
Choose Microsoft 365 Copilot if you want:
- Works inside familiar apps
- Uses your work data securely
- Strong admin controls
Watch out: adds cost per user.
Choose Aha! if you want:
- Covers strategy through delivery
- AI assistant across several products
- Free trial available
Watch out: each product is priced separately.
Microsoft 365 Copilot vs Aha! FAQ
What is the difference between Microsoft 365 Copilot and Aha!?
Microsoft 365 Copilot: AI assistant inside Word, Excel, Outlook, Teams and PowerPoint. Aha!: Product management suite with an AI assistant and app builder. Both are productivity tools.
Is Microsoft 365 Copilot or Aha! cheaper?
Microsoft 365 Copilot has the lower starting price: about $25 a month, against $59 for Aha!.
Do Microsoft 365 Copilot and Aha! have free plans?
Microsoft 365 Copilot: No. Aha!: No, trial available.
Who makes Microsoft 365 Copilot?
Microsoft 365 Copilot is made by Microsoft, based in United States.
Who makes Aha!?
Aha! is made by Aha!, based in United States.
Which should I choose, Microsoft 365 Copilot or Aha!?
Choose Microsoft 365 Copilot if you value works inside familiar apps and uses your work data securely. Choose Aha! if you value covers strategy through delivery and ai assistant across several products.