kitio.aiMailchimp vs Assistly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Assistly is completely free, while Mailchimp is freemium.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- Local landing pages
- Google and social posts
- Review requests
- Referral partner finding
- Lead alerts
| Feature | Mailchimp | Assistly |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | AI marketer that runs local marketing for small service businesses |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free |
| Starting price | $13/mo | Free |
| Free plan | Yes | Yes, fully free |
| Made by | Intuit | Assistly |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Assistly is completely free, while Mailchimp is freemium.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Assistly
- Free during beta
- Covers several marketing jobs
- Owner approves key actions
- Still in beta
- Future pricing unknown
- Few details on integrations
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Assistly if you want:
- Free during beta
- Covers several marketing jobs
- Owner approves key actions
Watch out: still in beta.
Mailchimp vs Assistly FAQ
What is the difference between Mailchimp and Assistly?
Mailchimp: Email marketing and automation with Intuit Assist AI. Assistly: AI marketer that runs local marketing for small service businesses. Both are marketing tools.
Is Mailchimp or Assistly cheaper?
Assistly is completely free, while Mailchimp is freemium.
Do Mailchimp and Assistly have free plans?
Mailchimp: Yes. Assistly: Yes, fully free.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Assistly?
Assistly is made by Assistly.
Which should I choose, Mailchimp or Assistly?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Assistly if you value free during beta and covers several marketing jobs.