kitio.aiMailerLite vs Assistly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Assistly is completely free, while MailerLite is freemium.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Drag-and-drop editor
- Automations
- Landing pages
- AI writing assistant
- Paid newsletters
- Local landing pages
- Google and social posts
- Review requests
- Referral partner finding
- Lead alerts
| Feature | MailerLite | Assistly |
|---|---|---|
| Best for | Affordable email marketing with an AI writing assistant | AI marketer that runs local marketing for small service businesses |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free |
| Starting price | $12/mo | Free |
| Free plan | Yes | Yes, fully free |
| Made by | MailerLite | Assistly |
| Based in | Lithuania | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Assistly is completely free, while MailerLite is freemium.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 subscribers
- 2,500 monthly emails
- Knowledge base support
Comfort
$12/mo
- Starting price for 500 subscribers
- 50 automations, 10 forms
- 10 sites, 5 digital products
Power
$25/mo
- Starting price for 500 subscribers
- Unlimited emails and automations
- Live chat support
Enterprise
Contact sales
- Dedicated IP
- Deliverability support
- Onboarding and training
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
MailerLite
- Low cost
- Clean interface
- Free plan available
- Strict account approval
- Fewer advanced features
Assistly
- Free during beta
- Covers several marketing jobs
- Owner approves key actions
- Still in beta
- Future pricing unknown
- Few details on integrations
Which one should you choose?
Choose MailerLite if you want:
- Low cost
- Clean interface
- Free plan available
Watch out: strict account approval.
Choose Assistly if you want:
- Free during beta
- Covers several marketing jobs
- Owner approves key actions
Watch out: still in beta.
MailerLite vs Assistly FAQ
What is the difference between MailerLite and Assistly?
MailerLite: Affordable email marketing with an AI writing assistant. Assistly: AI marketer that runs local marketing for small service businesses. Both are marketing tools.
Is MailerLite or Assistly cheaper?
Assistly is completely free, while MailerLite is freemium.
Do MailerLite and Assistly have free plans?
MailerLite: Yes. Assistly: Yes, fully free.
Who makes MailerLite?
MailerLite is made by MailerLite, based in Lithuania.
Who makes Assistly?
Assistly is made by Assistly.
Which should I choose, MailerLite or Assistly?
Choose MailerLite if you value low cost and clean interface. Choose Assistly if you value free during beta and covers several marketing jobs.