kitio.aiMailchimp vs Appcues
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp starts at $13/mo and Appcues starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- In-app messages and surveys
- Product tours and guides
- User segmentation
- Email and push
- Analytics with AI recommendations
| Feature | Mailchimp | Appcues |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | In-app messages and onboarding flows with AI recommendations |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $13/mo | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Intuit | Appcues |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailchimp starts at $13/mo and Appcues starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Appcues
- Targets users while they are active
- Combines in-app, email and push
- Startup program for small teams
- No prices published
- Plans are limited by monthly active users
- Trial requires booking a call
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Appcues if you want:
- Targets users while they are active
- Combines in-app, email and push
- Startup program for small teams
Watch out: no prices published.
Mailchimp vs Appcues FAQ
What is the difference between Mailchimp and Appcues?
Mailchimp: Email marketing and automation with Intuit Assist AI. Appcues: In-app messages and onboarding flows with AI recommendations. Both are marketing tools.
Is Mailchimp or Appcues cheaper?
Mailchimp starts at $13/mo and Appcues starts at See pricing page. Check both pricing pages for current plans.
Do Mailchimp and Appcues have free plans?
Mailchimp: Yes. Appcues: No, trial available.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Appcues?
Appcues is made by Appcues, based in United States.
Which should I choose, Mailchimp or Appcues?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Appcues if you value targets users while they are active and combines in-app, email and push.