kitio.aiKlaviyo vs Appcues
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo starts at $20/mo and Appcues starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- In-app messages and surveys
- Product tours and guides
- User segmentation
- Email and push
- Analytics with AI recommendations
| Feature | Klaviyo | Appcues |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | In-app messages and onboarding flows with AI recommendations |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No, trial available |
| Made by | Klaviyo | Appcues |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo starts at $20/mo and Appcues starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Appcues
- Targets users while they are active
- Combines in-app, email and push
- Startup program for small teams
- No prices published
- Plans are limited by monthly active users
- Trial requires booking a call
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Appcues if you want:
- Targets users while they are active
- Combines in-app, email and push
- Startup program for small teams
Watch out: no prices published.
Klaviyo vs Appcues FAQ
What is the difference between Klaviyo and Appcues?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Appcues: In-app messages and onboarding flows with AI recommendations. Both are marketing tools.
Is Klaviyo or Appcues cheaper?
Klaviyo starts at $20/mo and Appcues starts at See pricing page. Check both pricing pages for current plans.
Do Klaviyo and Appcues have free plans?
Klaviyo: Yes. Appcues: No, trial available.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Appcues?
Appcues is made by Appcues, based in United States.
Which should I choose, Klaviyo or Appcues?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Appcues if you value targets users while they are active and combines in-app, email and push.