kitio.aiMailchimp vs Maverick
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp has the lower starting price: about $13 a month, against $300 for Maverick.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- AI personalized videos
- Email and SMS delivery
- Branded landing pages
- Inbox placement optimizer
- Klaviyo integration
| Feature | Mailchimp | Maverick |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | AI personalized videos for ecommerce email and SMS flows |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $13/mo | $300/mo |
| Free plan | Yes | No, 30-day trial |
| Made by | Intuit | The Maverick Lab |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailchimp has the lower starting price: about $13 a month, against $300 for Maverick.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
2 plans
Starter
$300/mo
- Up to 5,000 video sends a month
- Branded landing pages
- Extra flows $100/mo each
Pro
Custom
- 5,001+ video sends a month
- 2 video flows included
- Email and SMS delivery
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Maverick
- 30-day free trial
- Month-to-month, cancel anytime
- Setup handled for you
- Starts at $300 a month
- Extra video flows cost more
- Best fit for Klaviyo users
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Maverick if you want:
- 30-day free trial
- Month-to-month, cancel anytime
- Setup handled for you
Watch out: starts at $300 a month.
Mailchimp vs Maverick FAQ
What is the difference between Mailchimp and Maverick?
Mailchimp: Email marketing and automation with Intuit Assist AI. Maverick: AI personalized videos for ecommerce email and SMS flows. Both are marketing tools.
Is Mailchimp or Maverick cheaper?
Mailchimp has the lower starting price: about $13 a month, against $300 for Maverick.
Do Mailchimp and Maverick have free plans?
Mailchimp: Yes. Maverick: No, 30-day trial.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Maverick?
Maverick is made by The Maverick Lab, based in United States.
Which should I choose, Mailchimp or Maverick?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Maverick if you value 30-day free trial and month-to-month, cancel anytime.