kitio.aiKlaviyo vs Jacquard
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo starts at $20/mo and Jacquard starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Subject line generation
- Push and SMS copy
- Automated variant testing
- Brand language rules
- ESP integrations
| Feature | Klaviyo | Jacquard |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Brand language AI for email, push and SMS campaigns (ex-Phrasee) |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Klaviyo | Jacquard |
| Based in | United States | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo starts at $20/mo and Jacquard starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Jacquard
- Proven with large retail brands
- Strict brand and compliance controls
- Testing built in
- Enterprise pricing only
- Narrower scope than general writers
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Jacquard if you want:
- Proven with large retail brands
- Strict brand and compliance controls
- Testing built in
Watch out: enterprise pricing only.
Klaviyo vs Jacquard FAQ
What is the difference between Klaviyo and Jacquard?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Jacquard: Brand language AI for email, push and SMS campaigns (ex-Phrasee). Both are marketing tools.
Is Klaviyo or Jacquard cheaper?
Klaviyo starts at $20/mo and Jacquard starts at See pricing page. Check both pricing pages for current plans.
Do Klaviyo and Jacquard have free plans?
Klaviyo: Yes. Jacquard: No.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Jacquard?
Jacquard is made by Jacquard, based in United Kingdom.
Which should I choose, Klaviyo or Jacquard?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Jacquard if you value proven with large retail brands and strict brand and compliance controls.