kitio.aiMailchimp vs Jacquard
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp starts at $13/mo and Jacquard starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- Subject line generation
- Push and SMS copy
- Automated variant testing
- Brand language rules
- ESP integrations
| Feature | Mailchimp | Jacquard |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | Brand language AI for email, push and SMS campaigns (ex-Phrasee) |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $13/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Intuit | Jacquard |
| Based in | United States | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailchimp starts at $13/mo and Jacquard starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
Jacquard
- Proven with large retail brands
- Strict brand and compliance controls
- Testing built in
- Enterprise pricing only
- Narrower scope than general writers
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose Jacquard if you want:
- Proven with large retail brands
- Strict brand and compliance controls
- Testing built in
Watch out: enterprise pricing only.
Mailchimp vs Jacquard FAQ
What is the difference between Mailchimp and Jacquard?
Mailchimp: Email marketing and automation with Intuit Assist AI. Jacquard: Brand language AI for email, push and SMS campaigns (ex-Phrasee). Both are marketing tools.
Is Mailchimp or Jacquard cheaper?
Mailchimp starts at $13/mo and Jacquard starts at See pricing page. Check both pricing pages for current plans.
Do Mailchimp and Jacquard have free plans?
Mailchimp: Yes. Jacquard: No.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes Jacquard?
Jacquard is made by Jacquard, based in United Kingdom.
Which should I choose, Mailchimp or Jacquard?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose Jacquard if you value proven with large retail brands and strict brand and compliance controls.