kitio.aiHootsuite vs URL2Pin
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. URL2Pin has the lower starting price: about $12 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- AI pin images
- SEO pin titles and descriptions
- Pin scheduling
- Hosted landing pages
- Bulk URL import
| Feature | Hootsuite | URL2Pin |
|---|---|---|
| Best for | Social media management with AI writing and listening | Turns a product or blog link into a batch of scheduled Pinterest pins |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $99/mo | $12/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Hootsuite | URL2Pin |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
URL2Pin has the lower starting price: about $12 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
5 plans
Free
Free
- 10 AI pins total
- Post first 3 pins
- Hosted product page
Starter
$12/mo
- Up to 90 AI pins a month
- 1 Pinterest account
- Scheduling and autopilot
Creator
$18/mo billed yearly
- Up to 250 AI pins a month
- 3 Pinterest accounts
- Bulk URLs and Shopify
Pro
$41/mo billed yearly
- Up to 600 AI pins a month
- Unlimited Pinterest accounts
Agency
$96/mo billed yearly
- Up to 1,300 AI pins a month
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
URL2Pin
- Several pin angles from one link
- Uses Pinterest's official API
- Free plan without a card
- Free plan allows only 10 pins in total
- Focused on Pinterest only
- Monthly prices above Starter not shown
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose URL2Pin if you want:
- Several pin angles from one link
- Uses Pinterest's official API
- Free plan without a card
Watch out: free plan allows only 10 pins in total.
Hootsuite vs URL2Pin FAQ
What is the difference between Hootsuite and URL2Pin?
Hootsuite: Social media management with AI writing and listening. URL2Pin: Turns a product or blog link into a batch of scheduled Pinterest pins. Both are marketing tools.
Is Hootsuite or URL2Pin cheaper?
URL2Pin has the lower starting price: about $12 a month, against $99 for Hootsuite.
Do Hootsuite and URL2Pin have free plans?
Hootsuite: No, 14-day trial. URL2Pin: Yes.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes URL2Pin?
URL2Pin is made by URL2Pin.
Which should I choose, Hootsuite or URL2Pin?
Choose Hootsuite if you value supports all major networks and listening built in. Choose URL2Pin if you value several pin angles from one link and uses pinterest's official api.