kitio.aiSprout Social vs URL2Pin
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. URL2Pin has the lower starting price: about $12 a month, against $99 for Sprout Social.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Smart Inbox
- AI Assist
- Publishing calendar
- Social listening
- Influencer marketing
- AI pin images
- SEO pin titles and descriptions
- Pin scheduling
- Hosted landing pages
- Bulk URL import
| Feature | Sprout Social | URL2Pin |
|---|---|---|
| Best for | Social media management, listening and AI-assisted engagement | Turns a product or blog link into a batch of scheduled Pinterest pins |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $99/mo | $12/mo |
| Free plan | No, 30-day trial | Yes |
| Made by | Sprout Social | URL2Pin |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
URL2Pin has the lower starting price: about $12 a month, against $99 for Sprout Social.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Essentials
$99/mo
- Per seat
- $79/seat billed annually
Standard
$199/mo
- Per seat
- 5 social profiles
- Unified inbox and monitoring
- Trellis AI agent
Professional
$299/mo
- Per seat
- Unlimited social profiles
- Competitor and paid insights
Advanced
$399/mo
- Per seat
- Sentiment analysis
- Sprout API and helpdesk integrations
5 plans
Free
Free
- 10 AI pins total
- Post first 3 pins
- Hosted product page
Starter
$12/mo
- Up to 90 AI pins a month
- 1 Pinterest account
- Scheduling and autopilot
Creator
$18/mo billed yearly
- Up to 250 AI pins a month
- 3 Pinterest accounts
- Bulk URLs and Shopify
Pro
$41/mo billed yearly
- Up to 600 AI pins a month
- Unlimited Pinterest accounts
Agency
$96/mo billed yearly
- Up to 1,300 AI pins a month
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sprout Social
- Excellent reporting
- Polished interface
- Strong collaboration tools
- Expensive per seat
- Listening is an extra cost
URL2Pin
- Several pin angles from one link
- Uses Pinterest's official API
- Free plan without a card
- Free plan allows only 10 pins in total
- Focused on Pinterest only
- Monthly prices above Starter not shown
Which one should you choose?
Choose Sprout Social if you want:
- Excellent reporting
- Polished interface
- Strong collaboration tools
Watch out: expensive per seat.
Choose URL2Pin if you want:
- Several pin angles from one link
- Uses Pinterest's official API
- Free plan without a card
Watch out: free plan allows only 10 pins in total.
Sprout Social vs URL2Pin FAQ
What is the difference between Sprout Social and URL2Pin?
Sprout Social: Social media management, listening and AI-assisted engagement. URL2Pin: Turns a product or blog link into a batch of scheduled Pinterest pins. Both are marketing tools.
Is Sprout Social or URL2Pin cheaper?
URL2Pin has the lower starting price: about $12 a month, against $99 for Sprout Social.
Do Sprout Social and URL2Pin have free plans?
Sprout Social: No, 30-day trial. URL2Pin: Yes.
Who makes Sprout Social?
Sprout Social is made by Sprout Social, based in United States.
Who makes URL2Pin?
URL2Pin is made by URL2Pin.
Which should I choose, Sprout Social or URL2Pin?
Choose Sprout Social if you value excellent reporting and polished interface. Choose URL2Pin if you value several pin angles from one link and uses pinterest's official api.