kitio.aiHootsuite vs Planify
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Planify has the lower starting price: about $9 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- Cross-platform scheduling
- AI caption assistant
- Per-platform previews
- Best-time analysis
- Analytics export
| Feature | Hootsuite | Planify |
|---|---|---|
| Best for | Social media management with AI writing and listening | Social media scheduler with AI captions for creators |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $99/mo | $9/mo |
| Free plan | No, 14-day trial | No, 3-day trial |
| Made by | Hootsuite | Planify |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Planify has the lower starting price: about $9 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
3 plans
Starter
$9/mo
- 3 connected accounts
- 150 scheduled posts per month
- 50 AI generations per month
Pro
$19/mo
- 10 connected accounts
- Unlimited scheduling
- 300 AI generations per month
Studio
$39/mo
- 25 connected accounts
- Unlimited AI generations
- Team seats
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
Planify
- Low starting price
- All platforms on every plan
- Posting times based on your own data
- Trial needs a card
- Instagram and Facebook not live yet
- Starter has 50 AI generations a month
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose Planify if you want:
- Low starting price
- All platforms on every plan
- Posting times based on your own data
Watch out: trial needs a card.
Hootsuite vs Planify FAQ
What is the difference between Hootsuite and Planify?
Hootsuite: Social media management with AI writing and listening. Planify: Social media scheduler with AI captions for creators. Both are marketing tools.
Is Hootsuite or Planify cheaper?
Planify has the lower starting price: about $9 a month, against $99 for Hootsuite.
Do Hootsuite and Planify have free plans?
Hootsuite: No, 14-day trial. Planify: No, 3-day trial.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes Planify?
Planify is made by Planify.
Which should I choose, Hootsuite or Planify?
Choose Hootsuite if you value supports all major networks and listening built in. Choose Planify if you value low starting price and all platforms on every plan.