kitio.aiBuffer vs Planify
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Buffer has the lower starting price: about $6 a month, against $9 for Planify.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Post scheduling
- AI Assistant
- Engagement inbox
- Analytics
- Start Page
- Cross-platform scheduling
- AI caption assistant
- Per-platform previews
- Best-time analysis
- Analytics export
| Feature | Buffer | Planify |
|---|---|---|
| Best for | Simple social scheduling with an AI writing assistant | Social media scheduler with AI captions for creators |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $6/mo | $9/mo |
| Free plan | Yes | No, 3-day trial |
| Made by | Buffer | Planify |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Buffer has the lower starting price: about $6 a month, against $9 for Planify.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 3 channels
- 10 scheduled posts per channel
- 100 ideas
Essentials
$6/mo
- Per channel
- Unlimited scheduled posts
- 1 user
Team
$12/mo
- Per channel
- Unlimited team members
- Unlimited scheduled posts
3 plans
Starter
$9/mo
- 3 connected accounts
- 150 scheduled posts per month
- 50 AI generations per month
Pro
$19/mo
- 10 connected accounts
- Unlimited scheduling
- 300 AI generations per month
Studio
$39/mo
- 25 connected accounts
- Unlimited AI generations
- Team seats
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Buffer
- Very easy to use
- Low per-channel pricing
- Useful free plan
- Fewer enterprise features
- Costs add up with many channels
Planify
- Low starting price
- All platforms on every plan
- Posting times based on your own data
- Trial needs a card
- Instagram and Facebook not live yet
- Starter has 50 AI generations a month
Which one should you choose?
Choose Buffer if you want:
- Very easy to use
- Low per-channel pricing
- Useful free plan
Watch out: fewer enterprise features.
Choose Planify if you want:
- Low starting price
- All platforms on every plan
- Posting times based on your own data
Watch out: trial needs a card.
Buffer vs Planify FAQ
What is the difference between Buffer and Planify?
Buffer: Simple social scheduling with an AI writing assistant. Planify: Social media scheduler with AI captions for creators. Both are marketing tools.
Is Buffer or Planify cheaper?
Buffer has the lower starting price: about $6 a month, against $9 for Planify.
Do Buffer and Planify have free plans?
Buffer: Yes. Planify: No, 3-day trial.
Who makes Buffer?
Buffer is made by Buffer, based in United States.
Who makes Planify?
Planify is made by Planify.
Which should I choose, Buffer or Planify?
Choose Buffer if you value very easy to use and low per-channel pricing. Choose Planify if you value low starting price and all platforms on every plan.