kitio.aiHootsuite vs Olly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Olly has the lower starting price: about $10 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- AI comment writer
- Voice matching
- Virality scores
- Chrome extension
- Bring your own AI key
| Feature | Hootsuite | Olly |
|---|---|---|
| Best for | Social media management with AI writing and listening | AI agent that writes social comments and replies in your voice |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $99/mo | $9.99/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Hootsuite | Olly |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Olly has the lower starting price: about $10 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
3 plans
Free
Free
- 20 free comments a day
- Works on every supported platform
- Limited customization
Monthly
$9.99/mo
- 1 user
- 100 LLM credits per month
- AI comments, posts and virality scores
Enterprise
Contact sales
- Priority support
- Custom integrations and API
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
Olly
- Works on many social platforms
- Supports your own AI key
- Free plan available
- Free plan allows 20 comments a day
- Auto-commenting can feel impersonal
- Credits are limited on the monthly plan
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose Olly if you want:
- Works on many social platforms
- Supports your own AI key
- Free plan available
Watch out: free plan allows 20 comments a day.
Hootsuite vs Olly FAQ
What is the difference between Hootsuite and Olly?
Hootsuite: Social media management with AI writing and listening. Olly: AI agent that writes social comments and replies in your voice. Both are marketing tools.
Is Hootsuite or Olly cheaper?
Olly has the lower starting price: about $10 a month, against $99 for Hootsuite.
Do Hootsuite and Olly have free plans?
Hootsuite: No, 14-day trial. Olly: Yes.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes Olly?
Olly is made by Olly.
Which should I choose, Hootsuite or Olly?
Choose Hootsuite if you value supports all major networks and listening built in. Choose Olly if you value works on many social platforms and supports your own ai key.