kitio.aiSprout Social vs Olly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Olly has the lower starting price: about $10 a month, against $99 for Sprout Social.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Smart Inbox
- AI Assist
- Publishing calendar
- Social listening
- Influencer marketing
- AI comment writer
- Voice matching
- Virality scores
- Chrome extension
- Bring your own AI key
| Feature | Sprout Social | Olly |
|---|---|---|
| Best for | Social media management, listening and AI-assisted engagement | AI agent that writes social comments and replies in your voice |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $99/mo | $9.99/mo |
| Free plan | No, 30-day trial | Yes |
| Made by | Sprout Social | Olly |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Olly has the lower starting price: about $10 a month, against $99 for Sprout Social.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Essentials
$99/mo
- Per seat
- $79/seat billed annually
Standard
$199/mo
- Per seat
- 5 social profiles
- Unified inbox and monitoring
- Trellis AI agent
Professional
$299/mo
- Per seat
- Unlimited social profiles
- Competitor and paid insights
Advanced
$399/mo
- Per seat
- Sentiment analysis
- Sprout API and helpdesk integrations
3 plans
Free
Free
- 20 free comments a day
- Works on every supported platform
- Limited customization
Monthly
$9.99/mo
- 1 user
- 100 LLM credits per month
- AI comments, posts and virality scores
Enterprise
Contact sales
- Priority support
- Custom integrations and API
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sprout Social
- Excellent reporting
- Polished interface
- Strong collaboration tools
- Expensive per seat
- Listening is an extra cost
Olly
- Works on many social platforms
- Supports your own AI key
- Free plan available
- Free plan allows 20 comments a day
- Auto-commenting can feel impersonal
- Credits are limited on the monthly plan
Which one should you choose?
Choose Sprout Social if you want:
- Excellent reporting
- Polished interface
- Strong collaboration tools
Watch out: expensive per seat.
Choose Olly if you want:
- Works on many social platforms
- Supports your own AI key
- Free plan available
Watch out: free plan allows 20 comments a day.
Sprout Social vs Olly FAQ
What is the difference between Sprout Social and Olly?
Sprout Social: Social media management, listening and AI-assisted engagement. Olly: AI agent that writes social comments and replies in your voice. Both are marketing tools.
Is Sprout Social or Olly cheaper?
Olly has the lower starting price: about $10 a month, against $99 for Sprout Social.
Do Sprout Social and Olly have free plans?
Sprout Social: No, 30-day trial. Olly: Yes.
Who makes Sprout Social?
Sprout Social is made by Sprout Social, based in United States.
Who makes Olly?
Olly is made by Olly.
Which should I choose, Sprout Social or Olly?
Choose Sprout Social if you value excellent reporting and polished interface. Choose Olly if you value works on many social platforms and supports your own ai key.