kitio.aiHootsuite vs Loomly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Loomly has the lower starting price: about $65 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- AI post and image generation
- Content calendar
- Approval workflows
- AI replies to comments and DMs
- Social listening
- AI analytics
| Feature | Hootsuite | Loomly |
|---|---|---|
| Best for | Social media management with AI writing and listening | Social media calendar with AI post generation, replies and analytics |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $99/mo | $65/mo |
| Free plan | No, 14-day trial | No, trial available |
| Made by | Hootsuite | Loomly |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Both offer: Content calendar, Social listening.
Pricing compared
Loomly has the lower starting price: about $65 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
3 plans
Starter
$65/mo
- 12 social accounts
- 3 users
- AI assistant chat
- Approval workflows
Beyond
$332/mo
- 60 social accounts
- Unlimited users
- Custom branding and roles
- Hashtag manager
Enterprise
Custom
- Everything in Beyond
- Priority support
- Pricing at scale
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
Loomly
- Planning, approval and publishing in one tool
- AI helps with both posts and replies
- Trial without a credit card
- Starter allows only 3 users
- Post generation capped at a few per month
- Big price jump to the Beyond plan
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose Loomly if you want:
- Planning, approval and publishing in one tool
- AI helps with both posts and replies
- Trial without a credit card
Watch out: starter allows only 3 users.
Hootsuite vs Loomly FAQ
What is the difference between Hootsuite and Loomly?
Hootsuite: Social media management with AI writing and listening. Loomly: Social media calendar with AI post generation, replies and analytics. Both are marketing tools.
Is Hootsuite or Loomly cheaper?
Loomly has the lower starting price: about $65 a month, against $99 for Hootsuite.
Do Hootsuite and Loomly have free plans?
Hootsuite: No, 14-day trial. Loomly: No, trial available.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes Loomly?
Loomly is made by Loomly.
Which should I choose, Hootsuite or Loomly?
Choose Hootsuite if you value supports all major networks and listening built in. Choose Loomly if you value planning, approval and publishing in one tool and ai helps with both posts and replies.