kitio.aiBuffer vs Loomly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Buffer has the lower starting price: about $6 a month, against $65 for Loomly.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Post scheduling
- AI Assistant
- Engagement inbox
- Analytics
- Start Page
- AI post and image generation
- Content calendar
- Approval workflows
- AI replies to comments and DMs
- Social listening
- AI analytics
| Feature | Buffer | Loomly |
|---|---|---|
| Best for | Simple social scheduling with an AI writing assistant | Social media calendar with AI post generation, replies and analytics |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $6/mo | $65/mo |
| Free plan | Yes | No, trial available |
| Made by | Buffer | Loomly |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Buffer has the lower starting price: about $6 a month, against $65 for Loomly.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 3 channels
- 10 scheduled posts per channel
- 100 ideas
Essentials
$6/mo
- Per channel
- Unlimited scheduled posts
- 1 user
Team
$12/mo
- Per channel
- Unlimited team members
- Unlimited scheduled posts
3 plans
Starter
$65/mo
- 12 social accounts
- 3 users
- AI assistant chat
- Approval workflows
Beyond
$332/mo
- 60 social accounts
- Unlimited users
- Custom branding and roles
- Hashtag manager
Enterprise
Custom
- Everything in Beyond
- Priority support
- Pricing at scale
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Buffer
- Very easy to use
- Low per-channel pricing
- Useful free plan
- Fewer enterprise features
- Costs add up with many channels
Loomly
- Planning, approval and publishing in one tool
- AI helps with both posts and replies
- Trial without a credit card
- Starter allows only 3 users
- Post generation capped at a few per month
- Big price jump to the Beyond plan
Which one should you choose?
Choose Buffer if you want:
- Very easy to use
- Low per-channel pricing
- Useful free plan
Watch out: fewer enterprise features.
Choose Loomly if you want:
- Planning, approval and publishing in one tool
- AI helps with both posts and replies
- Trial without a credit card
Watch out: starter allows only 3 users.
Buffer vs Loomly FAQ
What is the difference between Buffer and Loomly?
Buffer: Simple social scheduling with an AI writing assistant. Loomly: Social media calendar with AI post generation, replies and analytics. Both are marketing tools.
Is Buffer or Loomly cheaper?
Buffer has the lower starting price: about $6 a month, against $65 for Loomly.
Do Buffer and Loomly have free plans?
Buffer: Yes. Loomly: No, trial available.
Who makes Buffer?
Buffer is made by Buffer, based in United States.
Who makes Loomly?
Loomly is made by Loomly.
Which should I choose, Buffer or Loomly?
Choose Buffer if you value very easy to use and low per-channel pricing. Choose Loomly if you value planning, approval and publishing in one tool and ai helps with both posts and replies.