kitio.aiConversion vs Surface
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Conversion starts at See pricing page and Surface starts at $1000/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI marketing ops agents
- Email studio and landing pages
- AI-tuned lead scoring
- Bi-directional Salesforce sync
- Built-in attribution (Mosaic)
- REST API and MCP
- Content and SEO agents
- AI search visibility agents
- Lead enrichment and qualification
- Dynamic lead forms
- Lead routing and scheduling
- CRM and MAP sync
| Feature | Conversion | Surface |
|---|---|---|
| Best for | AI-native B2B marketing automation built as a Marketo or HubSpot alternative | AI agents that run campaigns, qualify leads and route pipeline |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $1000/mo |
| Free plan | No | No |
| Made by | Conversion | Surface Labs |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Conversion starts at See pricing page and Surface starts at $1000/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Basic
$1000/mo
- Forms, routing and scheduling
- Enrichment and traffic data
- No agents included
Agentic Marketing Operations
$3500/mo
- Unlimited agents and tools
- 5,000 agent actions a month
- Shared FDE team
Marketing Superintelligence
Custom
- Custom action volume
- Custom per-action rate
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Conversion
- Agents handle routine MOps work
- Attribution included in the platform
- Deep Salesforce integration
- No public pricing
- Demo needed to get started
- Assumes a Salesforce-centric stack
Surface
- Unlimited seats on every plan
- Agents tied to revenue data
- Startup discounts available
- Starts at $1,000/mo
- Agents only from $3,500/mo
- Extra agent actions cost $0.20 each
Which one should you choose?
Choose Conversion if you want:
- Agents handle routine MOps work
- Attribution included in the platform
- Deep Salesforce integration
Watch out: no public pricing.
Choose Surface if you want:
- Unlimited seats on every plan
- Agents tied to revenue data
- Startup discounts available
Watch out: starts at $1,000/mo.
Conversion vs Surface FAQ
What is the difference between Conversion and Surface?
Conversion: AI-native B2B marketing automation built as a Marketo or HubSpot alternative. Surface: AI agents that run campaigns, qualify leads and route pipeline. Both are marketing tools.
Is Conversion or Surface cheaper?
Conversion starts at See pricing page and Surface starts at $1000/mo. Check both pricing pages for current plans.
Do Conversion and Surface have free plans?
Conversion: No. Surface: No.
Who makes Conversion?
Conversion is made by Conversion, based in United States.
Who makes Surface?
Surface is made by Surface Labs, based in United States.
Which should I choose, Conversion or Surface?
Choose Conversion if you value agents handle routine mops work and attribution included in the platform. Choose Surface if you value unlimited seats on every plan and agents tied to revenue data.