kitio.aiOptiMonk vs Surface
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. OptiMonk has the lower starting price: about $29 a month, against $1000 for Surface.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Prompt-to-popup builder
- Automatic A/B testing
- Exit-intent and gamified popups
- Animated backgrounds
- MCP server
- 1,000+ popup examples
- Content and SEO agents
- AI search visibility agents
- Lead enrichment and qualification
- Dynamic lead forms
- Lead routing and scheduling
- CRM and MAP sync
| Feature | OptiMonk | Surface |
|---|---|---|
| Best for | AI agent that designs and runs website popups for online stores | AI agents that run campaigns, qualify leads and route pipeline |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $29/mo | $1000/mo |
| Free plan | Yes | No |
| Made by | OptiMonk | Surface Labs |
| Based in | Hungary | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
OptiMonk has the lower starting price: about $29 a month, against $1000 for Surface.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- 10,000 pageviews per month
- 1,000 AI credits per month
- 1 domain
Essential
$29/mo
- From 20,000 pageviews per month
- 3,000 AI credits per month
- 2 domains
Growth
$99/mo
- From 100,000 pageviews per month
- 10,000 AI credits per month
- 4 domains
Premium
$249/mo
- From 500,000 pageviews per month
- 20,000 AI credits per month
- 10 domains
- Key account manager
Master
Custom
- Custom pageviews and credits
- Unlimited domains
- Key account manager
3 plans
Basic
$1000/mo
- Forms, routing and scheduling
- Enrichment and traffic data
- No agents included
Agentic Marketing Operations
$3500/mo
- Unlimited agents and tools
- 5,000 agent actions a month
- Shared FDE team
Marketing Superintelligence
Custom
- Custom action volume
- Custom per-action rate
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
OptiMonk
- Free plan covers 10,000 pageviews
- No OptiMonk branding on any plan
- Agent keeps testing after launch
- Live chat support on every plan
- Prices rise with store traffic
- AI credits cap how much the agent does
- Focused on popups, not full site CRO
Surface
- Unlimited seats on every plan
- Agents tied to revenue data
- Startup discounts available
- Starts at $1,000/mo
- Agents only from $3,500/mo
- Extra agent actions cost $0.20 each
Which one should you choose?
Choose OptiMonk if you want:
- Free plan covers 10,000 pageviews
- No OptiMonk branding on any plan
- Agent keeps testing after launch
Watch out: prices rise with store traffic.
Choose Surface if you want:
- Unlimited seats on every plan
- Agents tied to revenue data
- Startup discounts available
Watch out: starts at $1,000/mo.
OptiMonk vs Surface FAQ
What is the difference between OptiMonk and Surface?
OptiMonk: AI agent that designs and runs website popups for online stores. Surface: AI agents that run campaigns, qualify leads and route pipeline. Both are marketing tools.
Is OptiMonk or Surface cheaper?
OptiMonk has the lower starting price: about $29 a month, against $1000 for Surface.
Do OptiMonk and Surface have free plans?
OptiMonk: Yes. Surface: No.
Who makes OptiMonk?
OptiMonk is made by OptiMonk, based in Hungary.
Who makes Surface?
Surface is made by Surface Labs, based in United States.
Which should I choose, OptiMonk or Surface?
Choose OptiMonk if you value free plan covers 10,000 pageviews and no optimonk branding on any plan. Choose Surface if you value unlimited seats on every plan and agents tied to revenue data.