kitio.aiClickFunnels vs Unbounce
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Unbounce has the lower starting price: about $29 a month, against $97 for ClickFunnels.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Drag-and-drop funnel editor
- AI copy tools
- Email marketing and workflows
- Courses and memberships
- A/B testing
- CRM and checkout
- Drag-and-drop builder
- A/B testing
- Smart Traffic
- Smart Copy
- Popups and sticky bars
| Feature | ClickFunnels | Unbounce |
|---|---|---|
| Best for | Sales funnel builder with email, courses and AI writing tools | Landing page builder with AI copy and Smart Traffic routing |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $97/mo | $29/mo |
| Free plan | No, 14-day trial | No, 14-day trial |
| Made by | ClickFunnels | Unbounce |
| Based in | United States | Canada |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Both offer: A/B testing.
Pricing compared
Unbounce has the lower starting price: about $29 a month, against $97 for ClickFunnels.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Launch
$97/mo
- 1 workspace, 2 team members
- 10K contacts
- 1M AI words
Scale
$197/mo
- 5 workspaces, 5 team members
- 75K contacts
- 2M AI words
- API and webhooks
Optimize
$297/mo
- 10 workspaces, 10 team members
- 150K contacts
- 5M AI words
Dominate
$5997/yr
- Billed yearly only
- 20 workspaces
5 plans
Starter
$29/mo
- Launch your first landing pages
- Hybrid AI builder
Build
$99/mo
- Unlimited landing pages
- Custom scripts and pixels
Experiment
$149/mo
- Unlimited A/B testing
- Optimize conversions
Optimize
$249/mo
- AI traffic routing
- Conversion insights
Concierge
Contact sales
- Traffic from 50,000 visitors
- 5+ users, 10+ root domains
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ClickFunnels
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
- Expensive for small businesses
- No free plan after the trial
- API access only from the Scale plan
Unbounce
- Flexible page editor
- AI routing for conversions
- Many integrations
- A/B testing and Smart Traffic need higher plans
- Visitor caps on each tier
Which one should you choose?
Choose ClickFunnels if you want:
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
Watch out: expensive for small businesses.
Choose Unbounce if you want:
- Flexible page editor
- AI routing for conversions
- Many integrations
Watch out: a/b testing and smart traffic need higher plans.
ClickFunnels vs Unbounce FAQ
What is the difference between ClickFunnels and Unbounce?
ClickFunnels: Sales funnel builder with email, courses and AI writing tools. Unbounce: Landing page builder with AI copy and Smart Traffic routing. Both are marketing tools.
Is ClickFunnels or Unbounce cheaper?
Unbounce has the lower starting price: about $29 a month, against $97 for ClickFunnels.
Do ClickFunnels and Unbounce have free plans?
ClickFunnels: No, 14-day trial. Unbounce: No, 14-day trial.
Who makes ClickFunnels?
ClickFunnels is made by ClickFunnels, based in United States.
Who makes Unbounce?
Unbounce is made by Unbounce, based in Canada.
Which should I choose, ClickFunnels or Unbounce?
Choose ClickFunnels if you value funnels, email and courses in one place and ai word allowance on every plan. Choose Unbounce if you value flexible page editor and ai routing for conversions.