kitio.aiClickFunnels vs Instapage
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ClickFunnels has the lower starting price: about $97 a month, against $99 for Instapage.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Drag-and-drop funnel editor
- AI copy tools
- Email marketing and workflows
- Courses and memberships
- A/B testing
- CRM and checkout
- Drag-and-drop builder
- AI content generation
- 250+ templates
- A/B testing
- Personalization
- AdMap ad-to-page mapping
| Feature | ClickFunnels | Instapage |
|---|---|---|
| Best for | Sales funnel builder with email, courses and AI writing tools | Landing page builder with AI copy and A/B testing |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $97/mo | $99/mo |
| Free plan | No, 14-day trial | No, 14-day trial |
| Made by | ClickFunnels | Instapage |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: A/B testing.
Pricing compared
ClickFunnels has the lower starting price: about $97 a month, against $99 for Instapage.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Launch
$97/mo
- 1 workspace, 2 team members
- 10K contacts
- 1M AI words
Scale
$197/mo
- 5 workspaces, 5 team members
- 75K contacts
- 2M AI words
- API and webhooks
Optimize
$297/mo
- 10 workspaces, 10 team members
- 150K contacts
- 5M AI words
Dominate
$5997/yr
- Billed yearly only
- 20 workspaces
3 plans
Create
$99/mo
- 15,000 monthly visitors
- Page builder and forms
- Reusable page blocks
Optimize
$199/mo
- 30,000 monthly visitors
- Server-side A/B testing
- Hypothesis setting
Custom
Contact sales
- Tailored traffic limits
- Everything in Optimize
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ClickFunnels
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
- Expensive for small businesses
- No free plan after the trial
- API access only from the Scale plan
Instapage
- Focused on ad landing pages
- Server-side testing without flicker
- Reusable page blocks and forms
- No free plan
- Pricing tied to monthly visitors
- AI is only one part of the product
Which one should you choose?
Choose ClickFunnels if you want:
- Funnels, email and courses in one place
- AI word allowance on every plan
- Large community and training material
Watch out: expensive for small businesses.
Choose Instapage if you want:
- Focused on ad landing pages
- Server-side testing without flicker
- Reusable page blocks and forms
Watch out: no free plan.
ClickFunnels vs Instapage FAQ
What is the difference between ClickFunnels and Instapage?
ClickFunnels: Sales funnel builder with email, courses and AI writing tools. Instapage: Landing page builder with AI copy and A/B testing. Both are marketing tools.
Is ClickFunnels or Instapage cheaper?
ClickFunnels has the lower starting price: about $97 a month, against $99 for Instapage.
Do ClickFunnels and Instapage have free plans?
ClickFunnels: No, 14-day trial. Instapage: No, 14-day trial.
Who makes ClickFunnels?
ClickFunnels is made by ClickFunnels, based in United States.
Who makes Instapage?
Instapage is made by Instapage, based in United States.
Which should I choose, ClickFunnels or Instapage?
Choose ClickFunnels if you value funnels, email and courses in one place and ai word allowance on every plan. Choose Instapage if you value focused on ad landing pages and server-side testing without flicker.