kitio.aiClay vs Unify
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Unify has the lower starting price: about $20 a month, against $185 for Clay.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
- Buying signals
- Automated plays
- AI research agents
- Email sequences
- Managed mailboxes
| Feature | Clay | Unify |
|---|---|---|
| Best for | Data enrichment and AI research for outbound GTM workflows | Signal-based outbound with AI agents and sequences |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $185/mo | $20/mo |
| Free plan | Yes | Yes |
| Made by | Clay | Unify |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Unify has the lower starting price: about $20 a month, against $185 for Clay.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
4 plans
Free
Free
- Limited credits
- AI outbound
Base
$20/mo
- Per seat
- 800 credits/seat/mo
- 1 mailbox per seat
Pro
$60/seat/mo billed yearly
- Per seat
- 2,400 credits/seat/mo
- HubSpot and Salesforce sync
- 14-day free trial
Business
Custom
- Billed annually
- Custom credit pool
- Unlimited managed mailboxes
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
Unify
- Low entry price
- Signals and outreach together
- Free plan
- Credits limit data use
- CRM sync needs Pro
Which one should you choose?
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
Choose Unify if you want:
- Low entry price
- Signals and outreach together
- Free plan
Watch out: credits limit data use.
Clay vs Unify FAQ
What is the difference between Clay and Unify?
Clay: Data enrichment and AI research for outbound GTM workflows. Unify: Signal-based outbound with AI agents and sequences. Both are sales tools.
Is Clay or Unify cheaper?
Unify has the lower starting price: about $20 a month, against $185 for Clay.
Do Clay and Unify have free plans?
Clay: Yes. Unify: Yes.
Who makes Clay?
Clay is made by Clay, based in United States.
Who makes Unify?
Unify is made by Unify, based in United States.
Which should I choose, Clay or Unify?
Choose Clay if you value huge range of data sources and very flexible workflows. Choose Unify if you value low entry price and signals and outreach together.