kitio.aiInstantly vs Unify
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Unify has the lower starting price: about $20 a month, against $47 for Instantly.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Unlimited email accounts
- Email warmup
- Lead database
- AI reply agent
- Built-in CRM
- Buying signals
- Automated plays
- AI research agents
- Email sequences
- Managed mailboxes
| Feature | Instantly | Unify |
|---|---|---|
| Best for | Cold email at scale with unlimited inboxes and AI replies | Signal-based outbound with AI agents and sequences |
| Category | Sales | Sales |
| Pricing model | Free trial | Freemium |
| Starting price | $47/mo | $20/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Instantly | Unify |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Unify has the lower starting price: about $20 a month, against $47 for Instantly.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Growth
$47/mo
- 5,000 emails per month
- 1,000 uploaded contacts
- Unlimited email accounts and warmup
Hypergrowth
$97/mo
- 125,000 emails per month
- 25,000 uploaded contacts
Light Speed
$358/mo
- 500,000+ emails per month
- 100,000+ uploaded contacts
- Private deliverability network
Enterprise
Custom
- 200,000+ credits per month
- Book a call
4 plans
Free
Free
- Limited credits
- AI outbound
Base
$20/mo
- Per seat
- 800 credits/seat/mo
- 1 mailbox per seat
Pro
$60/seat/mo billed yearly
- Per seat
- 2,400 credits/seat/mo
- HubSpot and Salesforce sync
- 14-day free trial
Business
Custom
- Billed annually
- Custom credit pool
- Unlimited managed mailboxes
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Instantly
- Pricing not tied to inbox count
- Strong deliverability tools
- Easy to start
- Leads and CRM billed separately
- Support quality varies
Unify
- Low entry price
- Signals and outreach together
- Free plan
- Credits limit data use
- CRM sync needs Pro
Which one should you choose?
Choose Instantly if you want:
- Pricing not tied to inbox count
- Strong deliverability tools
- Easy to start
Watch out: leads and crm billed separately.
Choose Unify if you want:
- Low entry price
- Signals and outreach together
- Free plan
Watch out: credits limit data use.
Instantly vs Unify FAQ
What is the difference between Instantly and Unify?
Instantly: Cold email at scale with unlimited inboxes and AI replies. Unify: Signal-based outbound with AI agents and sequences. Both are sales tools.
Is Instantly or Unify cheaper?
Unify has the lower starting price: about $20 a month, against $47 for Instantly.
Do Instantly and Unify have free plans?
Instantly: No, 14-day trial. Unify: Yes.
Who makes Instantly?
Instantly is made by Instantly, based in United States.
Who makes Unify?
Unify is made by Unify, based in United States.
Which should I choose, Instantly or Unify?
Choose Instantly if you value pricing not tied to inbox count and strong deliverability tools. Choose Unify if you value low entry price and signals and outreach together.