kitio.aiClay vs SalesHero
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Clay starts at $185/mo and SalesHero starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
- Chat-based campaign setup
- AI prospecting strategy
- Lead search and qualification
- LinkedIn sequences
- Prospect analysis
| Feature | Clay | SalesHero |
|---|---|---|
| Best for | Data enrichment and AI research for outbound GTM workflows | Chat with an AI agent to find leads and run LinkedIn outreach |
| Category | Sales | Sales |
| Pricing model | Freemium | Free trial |
| Starting price | $185/mo | See pricing page |
| Free plan | Yes | No, 14-day trial |
| Made by | Clay | SalesHero |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Clay starts at $185/mo and SalesHero starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
SalesHero
- Quick setup through conversation
- Plans the targeting criteria for you
- Trial without a credit card
- Prices not shown on the homepage
- Focused on LinkedIn outreach
- Automated LinkedIn activity carries account risk
Which one should you choose?
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
Choose SalesHero if you want:
- Quick setup through conversation
- Plans the targeting criteria for you
- Trial without a credit card
Watch out: prices not shown on the homepage.
Clay vs SalesHero FAQ
What is the difference between Clay and SalesHero?
Clay: Data enrichment and AI research for outbound GTM workflows. SalesHero: Chat with an AI agent to find leads and run LinkedIn outreach. Both are sales tools.
Is Clay or SalesHero cheaper?
Clay starts at $185/mo and SalesHero starts at See pricing page. Check both pricing pages for current plans.
Do Clay and SalesHero have free plans?
Clay: Yes. SalesHero: No, 14-day trial.
Who makes Clay?
Clay is made by Clay, based in United States.
Who makes SalesHero?
SalesHero is made by SalesHero.
Which should I choose, Clay or SalesHero?
Choose Clay if you value huge range of data sources and very flexible workflows. Choose SalesHero if you value quick setup through conversation and plans the targeting criteria for you.