kitio.aiClay vs Clearbit
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Clay starts at $185/mo and Clearbit starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
- Record enrichment
- Lead scoring and routing
- Buyer intent from site visits
- Form shortening
- Corporate hierarchy data
| Feature | Clay | Clearbit |
|---|---|---|
| Best for | Data enrichment and AI research for outbound GTM workflows | B2B data enrichment for lead scoring, routing and buyer intent |
| Category | Sales | Sales |
| Pricing model | Freemium | Paid |
| Starting price | $185/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Clay | HubSpot |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Clay starts at $185/mo and Clearbit starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
Clearbit
- Detailed industry and role data
- Native fit with HubSpot
- Cuts form fields with enrichment
- Pricing is not shown
- Best suited to HubSpot users
- Intent data is company-level only
Which one should you choose?
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
Choose Clearbit if you want:
- Detailed industry and role data
- Native fit with HubSpot
- Cuts form fields with enrichment
Watch out: pricing is not shown.
Clay vs Clearbit FAQ
What is the difference between Clay and Clearbit?
Clay: Data enrichment and AI research for outbound GTM workflows. Clearbit: B2B data enrichment for lead scoring, routing and buyer intent. Both are sales tools.
Is Clay or Clearbit cheaper?
Clay starts at $185/mo and Clearbit starts at See pricing page. Check both pricing pages for current plans.
Do Clay and Clearbit have free plans?
Clay: Yes. Clearbit: No.
Who makes Clay?
Clay is made by Clay, based in United States.
Who makes Clearbit?
Clearbit is made by HubSpot, based in United States.
Which should I choose, Clay or Clearbit?
Choose Clay if you value huge range of data sources and very flexible workflows. Choose Clearbit if you value detailed industry and role data and native fit with hubspot.