kitio.aiClay vs Attention
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Clay starts at $185/mo and Attention starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Waterfall enrichment
- Claygent research agent
- Signal-based tables
- CRM and sequencer sync
- AI message writing
- Call and meeting recording
- Automatic CRM updates
- No-code AI sales agents
- Coaching scorecards
- Competitor tracking
- MCP server
| Feature | Clay | Attention |
|---|---|---|
| Best for | Data enrichment and AI research for outbound GTM workflows | Sales call recorder whose AI agents fill CRM and coach reps |
| Category | Sales | Sales |
| Pricing model | Freemium | Paid |
| Starting price | $185/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Clay | Attention |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Clay starts at $185/mo and Attention starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Try enrichment workflows
- No phone number enrichment
Launch
$185/mo
- From 15K actions per month
- From 2.5K data credits per month
- Phone enrichment and signals
Growth
$495/mo
- From 40K actions per month
- From 6K data credits per month
- CRM and warehouse auto-sync
- Any HTTP API integration
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Clay
- Huge range of data sources
- Very flexible workflows
- Strong community templates
- Steep learning curve
- Credit costs are hard to predict
Attention
- Agents built from plain-language requests
- 200+ integrations
- Works with Claude and ChatGPT via MCP
- No public pricing
- Recording all calls needs team buy-in
- Aimed at sales orgs with a CRM
Which one should you choose?
Choose Clay if you want:
- Huge range of data sources
- Very flexible workflows
- Strong community templates
Watch out: steep learning curve.
Choose Attention if you want:
- Agents built from plain-language requests
- 200+ integrations
- Works with Claude and ChatGPT via MCP
Watch out: no public pricing.
Clay vs Attention FAQ
What is the difference between Clay and Attention?
Clay: Data enrichment and AI research for outbound GTM workflows. Attention: Sales call recorder whose AI agents fill CRM and coach reps. Both are sales tools.
Is Clay or Attention cheaper?
Clay starts at $185/mo and Attention starts at See pricing page. Check both pricing pages for current plans.
Do Clay and Attention have free plans?
Clay: Yes. Attention: No.
Who makes Clay?
Clay is made by Clay, based in United States.
Who makes Attention?
Attention is made by Attention, based in United States.
Which should I choose, Clay or Attention?
Choose Clay if you value huge range of data sources and very flexible workflows. Choose Attention if you value agents built from plain-language requests and 200+ integrations.