kitio.aiBrevo vs Hire Mara
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo has the lower starting price: about $9 a month, against $99 for Hire Mara.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
- Welcome, nudge and win-back emails
- Writes in your voice
- Approval before sending
- A/B testing
- Drafts replies to customers
- Playbook of what worked
| Feature | Brevo | Hire Mara |
|---|---|---|
| Best for | Email, SMS and WhatsApp marketing priced by sends | AI email marketer that writes and sends your lifecycle emails |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $9/mo | $99/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Brevo | Mara |
| Based in | France | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Brevo has the lower starting price: about $9 a month, against $99 for Hire Mara.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
2 plans
Starter
$99/mo
- 3 active programs
- 25,000 sends a month
- 7-day trial
Growth
$299/mo
- 10 active programs
- 150,000 sends a month
- Extra sends $1.50 per 1,000
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
Hire Mara
- Writes the whole lifecycle for you
- Nothing goes out without approval
- Not priced per contact
- Starter caps you at 3 programs
- Expensive for very early products
- Focused on software products
Which one should you choose?
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
Choose Hire Mara if you want:
- Writes the whole lifecycle for you
- Nothing goes out without approval
- Not priced per contact
Watch out: starter caps you at 3 programs.
Brevo vs Hire Mara FAQ
What is the difference between Brevo and Hire Mara?
Brevo: Email, SMS and WhatsApp marketing priced by sends. Hire Mara: AI email marketer that writes and sends your lifecycle emails. Both are marketing tools.
Is Brevo or Hire Mara cheaper?
Brevo has the lower starting price: about $9 a month, against $99 for Hire Mara.
Do Brevo and Hire Mara have free plans?
Brevo: Yes. Hire Mara: No, 7-day trial.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Who makes Hire Mara?
Hire Mara is made by Mara.
Which should I choose, Brevo or Hire Mara?
Choose Brevo if you value pricing by sends, not contacts and generous free plan. Choose Hire Mara if you value writes the whole lifecycle for you and nothing goes out without approval.