kitio.aiApollo.io vs FidForward
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Apollo.io starts at $65/mo and FidForward starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- Multi-source prospect discovery
- Fit ranking with explanations
- Multi-channel sequences
- One-click sending
- Recruiting use case
| Feature | Apollo.io | FidForward |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | AI outreach tool that finds, ranks and contacts prospects |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $65/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Apollo.io | FidForward |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Apollo.io starts at $65/mo and FidForward starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
FidForward
- Explains why each prospect ranks
- Discovery and outreach in one tool
- Works for sales and recruiting
- Pricing not in the reviewed text
- Results claims come from the vendor
- Few details on supported channels
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose FidForward if you want:
- Explains why each prospect ranks
- Discovery and outreach in one tool
- Works for sales and recruiting
Watch out: pricing not in the reviewed text.
Apollo.io vs FidForward FAQ
What is the difference between Apollo.io and FidForward?
Apollo.io: B2B contact database, sequences and AI sales agents. FidForward: AI outreach tool that finds, ranks and contacts prospects. Both are sales tools.
Is Apollo.io or FidForward cheaper?
Apollo.io starts at $65/mo and FidForward starts at See pricing page. Check both pricing pages for current plans.
Do Apollo.io and FidForward have free plans?
Apollo.io: Yes. FidForward: Yes.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes FidForward?
FidForward is made by FidForward.
Which should I choose, Apollo.io or FidForward?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose FidForward if you value explains why each prospect ranks and discovery and outreach in one tool.