kitio.aiAlice vs Apex
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Alice starts at $10/mo and Apex starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Multi-model chat
- Custom reusable assistants
- Assistant store
- MCP server connections
- Global hotkey actions
- Image generation
- Shared memory across AI assistants
- One-click tool connections
- MCP and API connectors
- Answers with cited sources
- Writing in your own voice
- Delegated team access
| Feature | Alice | Apex |
|---|---|---|
| Best for | Desktop AI assistant with custom assistants, MCP servers and hotkeys | One shared memory of your business for Claude, ChatGPT and Grok |
| Category | Productivity | Productivity |
| Pricing model | Free trial | Paid |
| Starting price | $10/mo | See pricing page |
| Free plan | No, 21-day trial | No |
| Made by | Alice | Apex |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Alice starts at $10/mo and Apex starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Team
$10/mo
- Base fee plus declared token usage
- Administrator account
- Access to all leading models
Individual
$16/mo
- Single user
- Tokens included for top models
- Store, image generation and MCP
- Upgrades to Max and Ultra
One-time purchase
$299 one-time
- Pay once, keep the app
- Bring your own API keys
- Optional token plan
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Alice
- Works with your local apps and files
- Choice of several leading models
- One-time licence option with your own keys
- Available on macOS, Windows and Linux
- Desktop only, no mobile app
- Lifetime licence excludes AI tokens
- Some store assistants cost extra
Apex
- Works inside AI tools you already use
- Large catalogue of connectors
- Fine-grained sharing with teammates
- Access rolled out in groups
- Pricing not published
- Needs broad access to your accounts
Which one should you choose?
Choose Alice if you want:
- Works with your local apps and files
- Choice of several leading models
- One-time licence option with your own keys
Watch out: desktop only, no mobile app.
Choose Apex if you want:
- Works inside AI tools you already use
- Large catalogue of connectors
- Fine-grained sharing with teammates
Watch out: access rolled out in groups.
Alice vs Apex FAQ
What is the difference between Alice and Apex?
Alice: Desktop AI assistant with custom assistants, MCP servers and hotkeys. Apex: One shared memory of your business for Claude, ChatGPT and Grok. Both are productivity tools.
Is Alice or Apex cheaper?
Alice starts at $10/mo and Apex starts at See pricing page. Check both pricing pages for current plans.
Do Alice and Apex have free plans?
Alice: No, 21-day trial. Apex: No.
Who makes Alice?
Alice is made by Alice.
Who makes Apex?
Apex is made by Apex.
Which should I choose, Alice or Apex?
Choose Alice if you value works with your local apps and files and choice of several leading models. Choose Apex if you value works inside ai tools you already use and large catalogue of connectors.