kitio.aiMartin vs Apex
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Martin starts at $35/mo and Apex starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Inbox management
- Calendar scheduling
- Phone calls
- Reminders and to-dos
- Background tasks
- Shared memory across AI assistants
- One-click tool connections
- MCP and API connectors
- Answers with cited sources
- Writing in your own voice
- Delegated team access
| Feature | Martin | Apex |
|---|---|---|
| Best for | AI personal assistant for email, calendar, calls and reminders | One shared memory of your business for Claude, ChatGPT and Grok |
| Category | Productivity | Productivity |
| Pricing model | Free trial | Paid |
| Starting price | $35/mo | See pricing page |
| Free plan | No, 7-day trial | No |
| Made by | Martin | Apex |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Martin starts at $35/mo and Apex starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Martin
- Many ways to reach it
- Handles calls and email
- Proactive briefings
- No free plan
- Background tasks need Pro
Apex
- Works inside AI tools you already use
- Large catalogue of connectors
- Fine-grained sharing with teammates
- Access rolled out in groups
- Pricing not published
- Needs broad access to your accounts
Which one should you choose?
Choose Martin if you want:
- Many ways to reach it
- Handles calls and email
- Proactive briefings
Watch out: no free plan.
Choose Apex if you want:
- Works inside AI tools you already use
- Large catalogue of connectors
- Fine-grained sharing with teammates
Watch out: access rolled out in groups.
Martin vs Apex FAQ
What is the difference between Martin and Apex?
Martin: AI personal assistant for email, calendar, calls and reminders. Apex: One shared memory of your business for Claude, ChatGPT and Grok. Both are productivity tools.
Is Martin or Apex cheaper?
Martin starts at $35/mo and Apex starts at See pricing page. Check both pricing pages for current plans.
Do Martin and Apex have free plans?
Martin: No, 7-day trial. Apex: No.
Who makes Martin?
Martin is made by Martin, based in United States.
Who makes Apex?
Apex is made by Apex.
Which should I choose, Martin or Apex?
Choose Martin if you value many ways to reach it and handles calls and email. Choose Apex if you value works inside ai tools you already use and large catalogue of connectors.