kitio.aiAhrefs vs Outrank
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Outrank has the lower starting price: about $99 a month, against $129 for Ahrefs.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Site Explorer
- Keywords Explorer
- Site Audit
- Rank Tracker
- Brand Radar
- Daily AI articles on autopilot
- Automatic backlink building
- AI search visibility tracking
- Content calendar
- Free tools builder
- Free hosted blog
| Feature | Ahrefs | Outrank |
|---|---|---|
| Best for | SEO toolset known for its backlink index and keyword data | Autopilot SEO that publishes AI articles and builds backlinks |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $129/mo | $99/mo |
| Free plan | Yes | No, trial available |
| Made by | Ahrefs | Outrank |
| Based in | Singapore | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Outrank has the lower starting price: about $99 a month, against $129 for Ahrefs.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Limited site audit and explorer data
- For verified websites
Lite
$129/mo
- 1 user, up to 2 extra at $40/mo
- 750 tracked keywords
- 6 months of history
- 100,000 crawl credits
Standard
$249/mo
- 1 user, up to 5 extra at $60/mo
- 2,000 tracked keywords
- 2 years of history
- 500,000 crawl credits
Advanced
$449/mo
- 1 user, up to 10 extra at $80/mo
- 5,000 tracked keywords
- 5 years of history
- 1.5M crawl credits
Enterprise
$1499/mo
- Annual commitment required
- From 3 users
- Uncapped API access
- Custom API endpoints
3 plans
Organic Growth
$99/mo
- 30 articles a month on autopilot
- Backlinks included
- Unlimited users
Backlink Premium
$199/mo
- Extra backlink credits each month
- Faster domain rating growth
Backlink Scale
$899/mo
- High-volume backlink credits
- Marketplace placements
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Ahrefs
- Strong backlink data
- Clean, fast interface
- Free tools for your own sites
- Starter plan has tight limits
- Add-ons raise the real cost quickly
Outrank
- Content and links in one subscription
- Unlimited users per organisation
- Multi-site discounts
- Fully automated articles may need editing
- Human review costs $1,399 a month extra
- One plan covers only one website
Which one should you choose?
Choose Ahrefs if you want:
- Strong backlink data
- Clean, fast interface
- Free tools for your own sites
Watch out: starter plan has tight limits.
Choose Outrank if you want:
- Content and links in one subscription
- Unlimited users per organisation
- Multi-site discounts
Watch out: fully automated articles may need editing.
Ahrefs vs Outrank FAQ
What is the difference between Ahrefs and Outrank?
Ahrefs: SEO toolset known for its backlink index and keyword data. Outrank: Autopilot SEO that publishes AI articles and builds backlinks. Both are marketing tools.
Is Ahrefs or Outrank cheaper?
Outrank has the lower starting price: about $99 a month, against $129 for Ahrefs.
Do Ahrefs and Outrank have free plans?
Ahrefs: Yes. Outrank: No, trial available.
Who makes Ahrefs?
Ahrefs is made by Ahrefs, based in Singapore.
Who makes Outrank?
Outrank is made by Outrank.
Which should I choose, Ahrefs or Outrank?
Choose Ahrefs if you value strong backlink data and clean, fast interface. Choose Outrank if you value content and links in one subscription and unlimited users per organisation.