kitio.aiAhrefs vs Optimo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Optimo has the lower starting price: about $30 a month, against $129 for Ahrefs.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Site Explorer
- Keywords Explorer
- Site Audit
- Rank Tracker
- Brand Radar
- Instagram captions
- Blog titles and briefs
- Keyword clustering
- Facebook ad copy
- Email and video tools
| Feature | Ahrefs | Optimo |
|---|---|---|
| Best for | SEO toolset known for its backlink index and keyword data | Free AI tools for SEO, ad copy, captions and email |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $129/mo | $29.99/mo |
| Free plan | Yes | Yes |
| Made by | Ahrefs | FATJOE |
| Based in | Singapore | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Optimo has the lower starting price: about $30 a month, against $129 for Ahrefs.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Limited site audit and explorer data
- For verified websites
Lite
$129/mo
- 1 user, up to 2 extra at $40/mo
- 750 tracked keywords
- 6 months of history
- 100,000 crawl credits
Standard
$249/mo
- 1 user, up to 5 extra at $60/mo
- 2,000 tracked keywords
- 2 years of history
- 500,000 crawl credits
Advanced
$449/mo
- 1 user, up to 10 extra at $80/mo
- 5,000 tracked keywords
- 5 years of history
- 1.5M crawl credits
Enterprise
$1499/mo
- Annual commitment required
- From 3 users
- Uncapped API access
- Custom API endpoints
2 plans
Free
Free
- 25 requests per day
- Use Optimo tools
Optimo Pro
$29.99/mo
- Coming soon
- Unlimited usage
- Create and share your own tools
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Ahrefs
- Strong backlink data
- Clean, fast interface
- Free tools for your own sites
- Starter plan has tight limits
- Add-ons raise the real cost quickly
Optimo
- Free to use
- Covers many marketing tasks
- Made by an SEO services company
- Free use is capped at 25 requests a day
- Pro plan not yet released
- Site copyright dates from 2023
Which one should you choose?
Choose Ahrefs if you want:
- Strong backlink data
- Clean, fast interface
- Free tools for your own sites
Watch out: starter plan has tight limits.
Choose Optimo if you want:
- Free to use
- Covers many marketing tasks
- Made by an SEO services company
Watch out: free use is capped at 25 requests a day.
Ahrefs vs Optimo FAQ
What is the difference between Ahrefs and Optimo?
Ahrefs: SEO toolset known for its backlink index and keyword data. Optimo: Free AI tools for SEO, ad copy, captions and email. Both are marketing tools.
Is Ahrefs or Optimo cheaper?
Optimo has the lower starting price: about $30 a month, against $129 for Ahrefs.
Do Ahrefs and Optimo have free plans?
Ahrefs: Yes. Optimo: Yes.
Who makes Ahrefs?
Ahrefs is made by Ahrefs, based in Singapore.
Who makes Optimo?
Optimo is made by FATJOE, based in United Kingdom.
Which should I choose, Ahrefs or Optimo?
Choose Ahrefs if you value strong backlink data and clean, fast interface. Choose Optimo if you value free to use and covers many marketing tasks.