kitio.aiYoast SEO vs Optimo
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Yoast SEO has the lower starting price: about $10 a month, against $30 for Optimo.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- SEO and readability analysis
- AI meta descriptions
- XML sitemaps
- Internal linking suggestions
- Redirect manager
- Instagram captions
- Blog titles and briefs
- Keyword clustering
- Facebook ad copy
- Email and video tools
| Feature | Yoast SEO | Optimo |
|---|---|---|
| Best for | WordPress SEO plugin with AI titles, descriptions and tips | Free AI tools for SEO, ad copy, captions and email |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $118.80/yr | $29.99/mo |
| Free plan | Yes | Yes |
| Made by | Yoast (Newfold Digital) | FATJOE |
| Based in | Netherlands | United Kingdom |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Yoast SEO has the lower starting price: about $10 a month, against $30 for Optimo.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Core on-page SEO plugin
- Readability analysis
Yoast SEO Premium
$118.80/yr
- Billed annually, excl. VAT
- Includes Local, Video and News SEO
Yoast WooCommerce SEO
$178.80/yr
- Billed annually, excl. VAT
- SEO for WooCommerce stores
2 plans
Free
Free
- 25 requests per day
- Use Optimo tools
Optimo Pro
$29.99/mo
- Coming soon
- Unlimited usage
- Create and share your own tools
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Yoast SEO
- Trusted and widely documented
- Clear traffic-light guidance
- Free version covers the basics
- AI features require Premium
- Advice can be simplistic for experts
Optimo
- Free to use
- Covers many marketing tasks
- Made by an SEO services company
- Free use is capped at 25 requests a day
- Pro plan not yet released
- Site copyright dates from 2023
Which one should you choose?
Choose Yoast SEO if you want:
- Trusted and widely documented
- Clear traffic-light guidance
- Free version covers the basics
Watch out: ai features require premium.
Choose Optimo if you want:
- Free to use
- Covers many marketing tasks
- Made by an SEO services company
Watch out: free use is capped at 25 requests a day.
Yoast SEO vs Optimo FAQ
What is the difference between Yoast SEO and Optimo?
Yoast SEO: WordPress SEO plugin with AI titles, descriptions and tips. Optimo: Free AI tools for SEO, ad copy, captions and email. Both are marketing tools.
Is Yoast SEO or Optimo cheaper?
Yoast SEO has the lower starting price: about $10 a month, against $30 for Optimo.
Do Yoast SEO and Optimo have free plans?
Yoast SEO: Yes. Optimo: Yes.
Who makes Yoast SEO?
Yoast SEO is made by Yoast (Newfold Digital), based in Netherlands.
Who makes Optimo?
Optimo is made by FATJOE, based in United Kingdom.
Which should I choose, Yoast SEO or Optimo?
Choose Yoast SEO if you value trusted and widely documented and clear traffic-light guidance. Choose Optimo if you value free to use and covers many marketing tasks.