kitio.aiAct-On vs Scripe
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Act-On starts at $900/mo and Scripe starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Journey orchestration
- Act-On AI assistance
- Multichannel campaigns
- Lead scoring and segmentation
- Revenue reporting
- CRM integrations
- AI post creation
- Idea library
- Shared calendar and approvals
- LinkedIn analytics
- Knowledge base and tone of voice
- Claude MCP connection
| Feature | Act-On | Scripe |
|---|---|---|
| Best for | Marketing automation for B2B lifecycle programs, with built-in AI | LinkedIn content system for B2B teams, from ideas to analytics |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free trial |
| Starting price | $900/mo | See pricing page |
| Free plan | No | No, trial available |
| Made by | Act-On Software | Scripe |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Act-On starts at $900/mo and Scripe starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Solo
€55/mo billed yearly
- 1 full seat
- Personal knowledge base
- Scheduling and analytics
Advanced
€79/mo billed yearly
- Unlimited users
- Shared calendar and approvals
- Team analytics
Business
€119/mo billed yearly
- Multiple workspaces
- Roles and permissions
- Link tracking and campaigns
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Act-On
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
- Starts at $900 per month
- Annual contract required
- No free plan or self-serve trial listed
Scripe
- Posts through LinkedIn's official API
- Approval workflows for teams
- Unlimited AI post creation
- Priced in euros on yearly billing
- Card needed to start the trial
- Focused on LinkedIn only
Which one should you choose?
Choose Act-On if you want:
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
Watch out: starts at $900 per month.
Choose Scripe if you want:
- Posts through LinkedIn's official API
- Approval workflows for teams
- Unlimited AI post creation
Watch out: priced in euros on yearly billing.
Act-On vs Scripe FAQ
What is the difference between Act-On and Scripe?
Act-On: Marketing automation for B2B lifecycle programs, with built-in AI. Scripe: LinkedIn content system for B2B teams, from ideas to analytics. Both are marketing tools.
Is Act-On or Scripe cheaper?
Act-On starts at $900/mo and Scripe starts at See pricing page. Check both pricing pages for current plans.
Do Act-On and Scripe have free plans?
Act-On: No. Scripe: No, trial available.
Who makes Act-On?
Act-On is made by Act-On Software, based in United States.
Who makes Scripe?
Scripe is made by Scripe.
Which should I choose, Act-On or Scripe?
Choose Act-On if you value works with the crm you already use and covers the whole customer lifecycle. Choose Scripe if you value posts through linkedin's official api and approval workflows for teams.