kitio.aiAct-On vs Recotap
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Act-On starts at $900/mo and Recotap starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Journey orchestration
- Act-On AI assistance
- Multichannel campaigns
- Lead scoring and segmentation
- Revenue reporting
- CRM integrations
- Signal-based audiences
- Buyer journey stage mapping
- Smart account segmentation
- Personalized ads
- 1:1 landing pages
- Revenue attribution
| Feature | Act-On | Recotap |
|---|---|---|
| Best for | Marketing automation for B2B lifecycle programs, with built-in AI | AI-assisted account-based marketing platform for LinkedIn ads |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | $900/mo | See pricing page |
| Free plan | No | No |
| Made by | Act-On Software | Recotap |
| Based in | United States | India |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Act-On starts at $900/mo and Recotap starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
1 plan
Standard
$1,499/mo billed annually
- Dynamic audience segmentation
- Journey stage modelling
- 1:1 and 1:many LinkedIn campaigns
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Act-On
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
- Starts at $900 per month
- Annual contract required
- No free plan or self-serve trial listed
Recotap
- Built specifically for LinkedIn ABM
- Per-account landing pages
- Covers sales and retention use cases
- Starts at $1,499 a month on annual billing
- No self-serve free tier
- Mainly useful for B2B companies
Which one should you choose?
Choose Act-On if you want:
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
Watch out: starts at $900 per month.
Choose Recotap if you want:
- Built specifically for LinkedIn ABM
- Per-account landing pages
- Covers sales and retention use cases
Watch out: starts at $1,499 a month on annual billing.
Act-On vs Recotap FAQ
What is the difference between Act-On and Recotap?
Act-On: Marketing automation for B2B lifecycle programs, with built-in AI. Recotap: AI-assisted account-based marketing platform for LinkedIn ads. Both are marketing tools.
Is Act-On or Recotap cheaper?
Act-On starts at $900/mo and Recotap starts at See pricing page. Check both pricing pages for current plans.
Do Act-On and Recotap have free plans?
Act-On: No. Recotap: No.
Who makes Act-On?
Act-On is made by Act-On Software, based in United States.
Who makes Recotap?
Recotap is made by Recotap, based in India.
Which should I choose, Act-On or Recotap?
Choose Act-On if you value works with the crm you already use and covers the whole customer lifecycle. Choose Recotap if you value built specifically for linkedin abm and per-account landing pages.