kitio.aiAct-On vs GetWhys
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Act-On starts at $900/mo and GetWhys starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Journey orchestration
- Act-On AI assistance
- Multichannel campaigns
- Lead scoring and segmentation
- Revenue reporting
- CRM integrations
- Real buyer interview data
- Content validation
- Competitive intelligence
- Persona creation
- Works inside existing tools
| Feature | Act-On | GetWhys |
|---|---|---|
| Best for | Marketing automation for B2B lifecycle programs, with built-in AI | Buyer-interview data that checks your AI-made marketing before launch |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | $900/mo | See pricing page |
| Free plan | No | No |
| Made by | Act-On Software | Get Whys, Inc. |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Act-On starts at $900/mo and GetWhys starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Act-On
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
- Starts at $900 per month
- Annual contract required
- No free plan or self-serve trial listed
GetWhys
- Grounded in actual buyer interviews
- No new tool for the team to learn
- Uncapped research requests
- Demo required, no self-serve signup
- Pricing not published
- Focused on B2B go-to-market teams
Which one should you choose?
Choose Act-On if you want:
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
Watch out: starts at $900 per month.
Choose GetWhys if you want:
- Grounded in actual buyer interviews
- No new tool for the team to learn
- Uncapped research requests
Watch out: demo required, no self-serve signup.
Act-On vs GetWhys FAQ
What is the difference between Act-On and GetWhys?
Act-On: Marketing automation for B2B lifecycle programs, with built-in AI. GetWhys: Buyer-interview data that checks your AI-made marketing before launch. Both are marketing tools.
Is Act-On or GetWhys cheaper?
Act-On starts at $900/mo and GetWhys starts at See pricing page. Check both pricing pages for current plans.
Do Act-On and GetWhys have free plans?
Act-On: No. GetWhys: No.
Who makes Act-On?
Act-On is made by Act-On Software, based in United States.
Who makes GetWhys?
GetWhys is made by Get Whys, Inc..
Which should I choose, Act-On or GetWhys?
Choose Act-On if you value works with the crm you already use and covers the whole customer lifecycle. Choose GetWhys if you value grounded in actual buyer interviews and no new tool for the team to learn.