kitio.aiAct-On vs Crayon
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Act-On starts at $900/mo and Crayon starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Journey orchestration
- Act-On AI assistance
- Multichannel campaigns
- Lead scoring and segmentation
- Revenue reporting
- CRM integrations
- Competitor tracking
- Spark Agent summaries
- Battlecards
- Slack and CRM delivery
- Win-loss insights
| Feature | Act-On | Crayon |
|---|---|---|
| Best for | Marketing automation for B2B lifecycle programs, with built-in AI | Competitive intelligence with AI-written battlecards |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | $900/mo | See pricing page |
| Free plan | No | No |
| Made by | Act-On Software | Crayon |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Act-On starts at $900/mo and Crayon starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Act-On
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
- Starts at $900 per month
- Annual contract required
- No free plan or self-serve trial listed
Crayon
- Broad automatic competitor coverage
- AI cuts manual research
- Fits into sales tools
- Annual contracts with high minimums
- Needs an owner to curate insights
Which one should you choose?
Choose Act-On if you want:
- Works with the CRM you already use
- Covers the whole customer lifecycle
- Deliverability services available
Watch out: starts at $900 per month.
Choose Crayon if you want:
- Broad automatic competitor coverage
- AI cuts manual research
- Fits into sales tools
Watch out: annual contracts with high minimums.
Act-On vs Crayon FAQ
What is the difference between Act-On and Crayon?
Act-On: Marketing automation for B2B lifecycle programs, with built-in AI. Crayon: Competitive intelligence with AI-written battlecards. Both are marketing tools.
Is Act-On or Crayon cheaper?
Act-On starts at $900/mo and Crayon starts at See pricing page. Check both pricing pages for current plans.
Do Act-On and Crayon have free plans?
Act-On: No. Crayon: No.
Who makes Act-On?
Act-On is made by Act-On Software, based in United States.
Who makes Crayon?
Crayon is made by Crayon, based in United States.
Which should I choose, Act-On or Crayon?
Choose Act-On if you value works with the crm you already use and covers the whole customer lifecycle. Choose Crayon if you value broad automatic competitor coverage and ai cuts manual research.