kitio.aiAdded Nov 5, 2026
Fullpath
PaidCustomer data and AI agents for car dealership marketing
What is Fullpath?
Fullpath is a customer data and marketing platform for car dealerships that unifies shopper data and uses it for ads, email, SMS and website personalisation. AI agents handle lead follow-up and surface sales opportunities.
The data side covers a dealership CDP, multi-rooftop views for dealer groups, real-time enrichment and consent management. Activation tools include VIN-specific and equity-based ad campaigns, Amazon and OTT ads, offer syndication and personalised website content. Fullpath also offers a ChatGPT-based assistant that dealers can add to their websites.
Its Omni AI Agent analyses dealership data to spot deals, the Lead Handling Agent replies to and qualifies incoming leads, and an agentic CRM is in limited release. Cox Automotive has announced it will acquire Fullpath. Pricing is arranged through a demo.
Features
- Dealership CDP
- Lead Handling Agent
- Omni AI Agent
- VIN-specific ad campaigns
- Email and SMS campaigns
Tags
Releases
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Organization
Fullpath
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Paid
- Paid options from
- Not listed
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Pros and cons
Pros
- Built specifically for dealerships
- AI agents act on unified data
- Covers ads, email, SMS and web
Cons
- No public pricing
- Only useful for auto dealers
- Ownership change may affect the roadmap
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Q&A
What is Fullpath?
Fullpath is a customer data and marketing platform for car dealerships that unifies shopper data and uses it for ads, email, SMS and website personalisation. AI agents handle lead follow-up and surface sales opportunities.
Who is Fullpath for?
It is built for car dealerships and dealer groups that want to unify customer data and run marketing and lead follow-up from it.
How much does Fullpath cost?
Fullpath is paid.
Is there a free version of Fullpath?
No. Fullpath is a paid tool.
What are the main features of Fullpath?
Dealership CDP, Lead Handling Agent, Omni AI Agent, VIN-specific ad campaigns, Email and SMS campaigns.
Who makes Fullpath?
Fullpath is made by Fullpath.
What are the best alternatives to Fullpath?
Popular alternatives include Jasper, OptiMonk, Search Atlas.