kitio.aiSearch Atlas vs Fullpath
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Search Atlas starts at $99/mo and Fullpath starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- OTTO SEO agent
- Site audit
- Keyword and backlink research
- Local SEO tools
- White-label reports
- Dealership CDP
- Lead Handling Agent
- Omni AI Agent
- VIN-specific ad campaigns
- Email and SMS campaigns
| Feature | Search Atlas | Fullpath |
|---|---|---|
| Best for | SEO suite with OTTO, an agent that applies fixes to your site | Customer data and AI agents for car dealership marketing |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | $99/mo | See pricing page |
| Free plan | No, 7-day trial | No |
| Made by | Search Atlas | Fullpath |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Search Atlas starts at $99/mo and Fullpath starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$99/mo
- 1 project, 1 seat
- Atlas Agent and OTTO SEO
- Content Genius and AI content suite
Growth
$199/mo
- AI visibility: ChatGPT, Gemini, AI Mode
- Meta and Google Ad Studio
Pro
$399/mo
- 6 AI platforms tracked
- White-label dashboards and reports
Agency
From $999/mo
- Client portals and branded dashboards
- Unlimited keyword tracking
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Search Atlas
- Automates many technical fixes
- Large feature set for the price
- White-label options
- Interface can feel crowded
- Automatic changes need review
Fullpath
- Built specifically for dealerships
- AI agents act on unified data
- Covers ads, email, SMS and web
- No public pricing
- Only useful for auto dealers
- Ownership change may affect the roadmap
Which one should you choose?
Choose Search Atlas if you want:
- Automates many technical fixes
- Large feature set for the price
- White-label options
Watch out: interface can feel crowded.
Choose Fullpath if you want:
- Built specifically for dealerships
- AI agents act on unified data
- Covers ads, email, SMS and web
Watch out: no public pricing.
Search Atlas vs Fullpath FAQ
What is the difference between Search Atlas and Fullpath?
Search Atlas: SEO suite with OTTO, an agent that applies fixes to your site. Fullpath: Customer data and AI agents for car dealership marketing. Both are marketing tools.
Is Search Atlas or Fullpath cheaper?
Search Atlas starts at $99/mo and Fullpath starts at See pricing page. Check both pricing pages for current plans.
Do Search Atlas and Fullpath have free plans?
Search Atlas: No, 7-day trial. Fullpath: No.
Who makes Search Atlas?
Search Atlas is made by Search Atlas, based in United States.
Who makes Fullpath?
Fullpath is made by Fullpath.
Which should I choose, Search Atlas or Fullpath?
Choose Search Atlas if you value automates many technical fixes and large feature set for the price. Choose Fullpath if you value built specifically for dealerships and ai agents act on unified data.