Ada

Ada builds AI agents that resolve customer inquiries over chat, email and voice for large companies such as airlines, banks and retailers. Teams train and supervise the agent through a reasoning engine that follows company policies and calls back-end systems.

Ada connects to help desks like Zendesk and Salesforce and to internal APIs so its agent can look up orders, change bookings or process refunds. Support managers coach the agent with plain-language guidance, test changes before release and review conversations to find gaps in knowledge.

The company promotes an operating model it calls Agentic Customer Experience, which covers how teams staff, measure and improve AI-led support. Pricing is set through sales and usually tied to automated resolutions.